Opteo spotted a Microsoft Ads ad group where syndicated search partners are performing well below Bing. Turning them off puts that spend back on Microsoft's own search results.

Opteo sets the ad group to show ads on Microsoft's own sites only (Bing and Microsoft's owned and operated search), and turns off syndicated search partners. It works at ad group level, so other ad groups in the campaign aren't changed. Keywords, bids and ads stay the same.

The Improvement shows a performance chart, a cost breakdown and a comparison table. Change the date range to see if the gap is consistent. If partner traffic matters to you, for example for extra reach on a small campaign, dismiss the Improvement or add Syndicated Search Partners to your Protected Segments: see Protect segments and search terms from exclusion.

You can tune when it appears in Algorithm Settings, under Segment Exclusions.