Opteo spotted a Meta ad set where one or more publisher platforms (Audience Network, Messenger or Threads) are performing well below the ad set as a whole. Removing them moves that spend to the platforms that are converting.
What pushing it does
Opteo removes the selected platforms from the ad set's placements. If the ad set used Advantage+ placements, it switches to manual placements without those platforms. Facebook and Instagram are never recommended for removal, and at least one platform always stays on.
Before you push
Check the table of platforms. You can tick extra platforms to remove as well.
Removing Facebook also removes Audience Network and Messenger, and removing Instagram also removes Threads, because Meta links them.
If a platform is there on purpose, dismiss the Improvement or add it to your Protected Segments: see Protect segments and search terms from exclusion.
You can tune when it appears in Algorithm Settings, under Segment Exclusions.