What are Visual Touch-Ups in Meta Advantage+ Creative?
Visual Touch-Ups is a creative enhancement option available at the Ad, Ad Set, or Campaign level under Meta’s Advantage+ Creative settings. When enabled, Meta applies automated adjustments such as:
Cropping or expanding your images to fit various placements
Tweaking brightness, contrast, or colour to make visuals appear more polished
Adding text overlay animations or minor visual animations when expected to improve engagement.
Meta describes this as a way to enhance aesthetic quality and fit ads more effectively across different platforms and formats.
Why should I turn it off?
Visual Touch-Ups can introduce several challenges that impact your ad performance and brand presentation:
Unflattering crops or layout shifts can obscure key elements like product details or logos.
Over-enhanced visuals might appear unnatural, distort important brand or product details, or look overly processed.
Inconsistent brand appearance. Automatic edits can undermine your creative style and tone across different placements.
Lack of preview control. You may not get a fully accurate preview of how the visual will appear in live placements.
Diluted creative intention. Images that were intentionally composed may lose impact when altered automatically. For example, an image chosen for its visual layout or mood may lose balance after cropping.
How does this Improvement work?
Opteo monitors your Meta ads, and when Visual Touch-Ups is enabled, this Improvement appears.
You’ll see when Visual Touch-Ups was first detected (e.g. “This ad has been using Visual Touch-Ups for 12 days.”)
You can quickly disable the feature with one click from within Opteo, restoring your original visual creative integrity.
When is Visual Touch-Ups most harmful?
Brand-conscious campaigns, where artistic tone, clean design, or specific visual messaging matters.
Pre-designed creatives, like product showcases or lifestyle imagery, which may become misaligned after auto-cropping.
Campaigns across varied placements, where inconsistent automatic adjustments result in confusing or inconsistent visual presentation.
High-stakes creative assets, such as hero images or brand campaign visuals, where precision and polish are essential.
When might Visual Touch-Ups be helpful?
Lack of resources. When you don’t have designers to resize or optimize visuals manually.
Broad placement campaigns. Particularly where volume and reach across formats is higher priority than visual exactness.Awareness campaigns, where polished visuals may still get engagement even if slightly altered.
If it makes sense to leave this setting on, feel free to dismiss the Improvement.