Opteo spotted a demographic (an age range, gender, household income range or parental status) that's performing noticeably better or worse than average. On screen, the Improvement is called Adjust Age Bid, Adjust Gender Bid, Adjust Income Bid or Adjust Parental Status Bid (or the plural when several change together).
What pushing it does
Opteo sets the recommended demographic bid adjustments in Google Ads, at ad group level. Where single ad groups don't have enough data, Opteo combines low-data ad groups and applies the same adjustment to each one listed. It works on Search and Display campaigns.
Before you push
Check the Demographics table. You can change the Bid Adjustment for each one.
If a demographic is targeted on purpose, dismiss the Improvement.
Demographics that perform a lot worse are recommended for exclusion in separate Improvements, such as Exclude Age Range. You can tune when these appear in Algorithm Settings, under Demographic Bids & Exclusions.
Covers Google Ads.