Opteo spotted a Display or Demand Gen ad group with Optimized Targeting on. Google then shows ads to people outside your chosen audiences, which can take a large share of the budget away from them.

Opteo turns off Optimized Targeting for the ad group. Your audience segments, bids and ads stay the same. Google only lets you change this setting ad group by ad group, so each ad group gets its own Improvement.

The Improvement shows the ad group and how long the setting has been on. Nothing needs editing. If you want Google to find new audiences for you, dismiss the Improvement.

See Review and push an Improvement.