What are KPI alerts?
KPI alerts monitor your accounts for genuine anomalies in three key areas:
Unexpected Changes: unusual shifts in cost, clicks, or impressions
Zero Impressions: an account's ads stopping entirely
Zero Conversions: a selected conversion action going quiet for several days running
If Opteo spots a problem, it sends you an alert by email (or Slack, if you've set that up).
Why they exist
Staying on top of performance across multiple accounts is critical — but it's easy to miss things. A Performance Max campaign can quietly quadruple its spend. A teammate can enable auto-applied recommendations overnight. By the time you notice, it's already been a few days.
KPI alerts mean you hear about problems first — not from your client or your boss.
How Opteo detects anomalies
Unlike static rules in Google Ads, which use fixed thresholds that don't adapt as accounts grow or change, Opteo's KPI alerts learn what "normal" looks like for each account before flagging anything.
If you don't run ads on Saturdays, Opteo won't alert you about missing data on Saturdays. If an account naturally sees large swings in spend, Opteo accounts for that before raising an alarm. The result is fewer false positives and more signal when it actually matters.
When an anomaly is detected, Opteo doesn't just tell you something changed — it identifies which campaign is likely responsible and suggests possible reasons, so you can investigate quickly.
Zero Conversions alerts
The Zero Conversions alert only watches the conversion actions selected in the ad account's Settings (see Selecting account-level conversion actions). Conversion actions you haven't selected there are ignored.
Opteo checks each selected conversion action once a day. The alert fires when that action has recorded zero conversions on each of the last four days, even though the ad account was still getting impressions on those days. Four days is long enough that a data lag is unlikely to explain it. To judge whether zero is unusual, Opteo looks at how many conversions the action normally records on the same day of the week over the previous four weeks.
To keep alerts meaningful, Opteo won't send a Zero Conversions alert if:
The conversion action normally gets very few conversions, so zero isn't unusual for that action
The ad account had zero impressions on any of those days, or a Zero Impressions alert was sent for it the same day. No impressions explains no conversions, so a second alert would be redundant
The same conversion action was already alerted on recently
Each Zero Conversions alert names the conversion action that stopped recording, in the email and in Slack, so you know exactly which one to look at. If you receive one, check your conversion tracking setup first. It's often a tag or configuration issue rather than a genuine drop in performance.
What you get
Automatic monitoring across every account in your portfolio — no setup required
Alerts based on live data and account-specific patterns, not fixed thresholds
Early warning before issues escalate or clients come asking questions