What are KPI alerts
KPI alerts cover a few different alert types in Opteo:
Unexpected changes (clicks, cost and impressions)
Zero impressions
They are designed to watch your account and campaigns for unusual fluctuations in performance data - genuine anomalies.
If we spot one, we'll send you an alert via email (or Slack, if you've set up the integration).
Why KPI alerts exist
As a PPC manager, staying on top of performance across multiple accounts is critical - but it’s not always easy. Maybe you’ve seen one of these situations before:
A Performance Max campaign suddenly quadruples its spend, and you only catch it a day or two later.
A client (or teammate) accidentally enables Google’s auto-applied recommendations, upgrading all your keywords to broad match overnight.
In both cases, account KPIs can shift quickly, sometimes without you noticing. Ideally, as the account manager, you should be the first to know - not your client, not your boss.
The last thing you want is to be caught off guard when someone else points out that something’s gone wrong - and it’s already been a few days.
The problem with manual alerts
Many PPC managers try to solve this with Google Ads automated rules - setting fixed thresholds for spend or clicks to trigger an email. This can work in small setups, but there are two main issues:
Manual setup for every account
You need to remember to apply these rules across each new client account. It’s easy to forget.
Static thresholds don’t scale
A fixed threshold doesn’t adapt as an account grows or shrinks.If spend increases by 30% due to a normal trend, you’ll still get a flood of unnecessary alerts.
This leads to false positives, alert fatigue, and eventually, ignored notifications.
How Opteo’s KPI alerts help
Opteo’s KPI Alerts are automatic, adaptive, and always on.
No setup required
Monitor every account in your portfolio
Understand what “normal” looks like over time
Detect unusual changes across key metrics
For example, if you don’t usually run ads on Saturdays, Opteo won’t alert you about “missing data” on Saturdays. The system learns your patterns.
An example
Let’s say an account normally receives between 7.3K and 8.5K clicks a day. One day, clicks jump to 14.5K. That’s a 26% increase - enough to raise eyebrows.
Opteo doesn’t just notify you about the increase. It also:
Identifies that it’s outside the expected range
Suggests possible reasons (e.g. seasonality or recent changes)
Pinpoints the likely responsible campaign (in this case, a Performance Max campaign that grew by 50%)
All of this happens automatically, across all accounts, giving you a clear heads-up - before your clients or colleagues come asking questions.
What you get
A second set of eyes on your portfolio
Reliable alerts based on live data and historical patterns
Confidence that you’ll catch major shifts early
Fewer false alarms, more time for strategy
Stay ahead, stay informed
Opteo KPI Alerts help you stay proactive, not reactive. You’ll be the first to know when something looks off, so you can take action quickly, keep stakeholders in the loop, and keep performance on track.