Chat is your AI co-pilot inside Opteo. You can analyse performance data, generate ideas, work through PPC problems conversationally, and make changes directly to your Google Ads accounts.

Chat is deeply integrated across the Opteo app. You can launch it from the sidebar, or you'll see options to "Analyse with AI" throughout features like Account Manager, Trends, N-Gram Finder and more.

Chat isn't a generic LLM interface. It has:

Some of the ways you can use Chat include:

You'll find Chat in the left-hand sidebar — look for the ChatGPT-style icon.

Inside Chat, you'll see:

Use the message box at the bottom of the screen to type your question or instruction. We also offer "starter prompts" in the main screen — things like:

Clicking one will drop a prebuilt prompt into Chat and start the conversation.

When you ask a question that requires real performance data, Chat retrieves structured information directly from your connected ad accounts. We call these Tool Calls.

For Google, Microsoft and TikTok ads, Chat can work with:

For Meta Ads, Chat can work with:

For LinkedIn Ads, Chat can work with:

Chat gets much more accurate when you attach snippets of data — think of it as giving Chat a small, focused file that tells it exactly what you're referring to.

Click + (left side of chat box), and choose:

When attaching ad account entities:

This helps to prevent hallucination and makes multi-entity analysis very accurate. Examples:

The Prompt Library is where you save and reuse prompts in Chat. It has two tabs: Saved Prompts, which are private to you, and Team Prompts, which can be shared across your Opteo account by admins.

Open it from the side menu in Chat, or with Cmd + P. Recently used prompts also appear at the top of any new chat for quick access.

For the full guide — including how to create prompts, what makes a good one, and how Team Prompts work — see the Prompt Library article.

AI Chat can make changes to your Google Ads accounts directly. When Chat identifies something worth acting on — editing an RSA headline, adjusting a bid, adding a negative keyword — it presents a confirmation card showing the proposed change. You can edit the fields on the card before confirming. Chat also validates the change against the Google Ads API before asking you to act, so you only see a confirmation when the change is ready to go through.

To apply a change, review the confirmation card, adjust any details if needed, and confirm. The change goes live immediately.

There are a few settings available, to help tailor Chat to your preferences. On the left hand side of Chat, under Settings, you can customise:

Opteo uses Orchestrator to manage model selection automatically, optimising for accuracy and cost across different task types. You don't need to select a model manually.

You can override the Opteo default system prompt, with your own.

(Opteo's default prompt simply positions Chat as a PPC assistant and guides it to use structured data responsibly.)

Choose your preferred output language.

All chats are automatically saved in the sidebar. Hover over the chat to:

Sharing generates a public link (Opteo-branded) that anyone can view — ideal for clients or teammates.

Opteo sends data to your selected AI provider via official API endpoints only.

All major providers — OpenAI, Anthropic and Google (Gemini) — state that API-submitted data is not used to train their models.

This means:

Providers may retain API data briefly for abuse monitoring, depending on their policy, but none of it is used for training.

Chats are also private to you. Your teammates cannot see your chats unless you choose to share them. The only way to share a chat is by generating a public link yourself.