Agent can make changes in your ad accounts on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads. Nothing changes until you approve it.
How approval works
When Agent wants to make a change, it shows a confirmation card in the conversation.
Read the card. It shows exactly what will change.
On Google Ads, you can edit details on the card, like headlines, keywords or bids, before approving. On other ad platforms, the card shows a summary of the change.
Click Approve (or press Enter) to push the change, or Cancel (or press Esc).
The card then shows Pushed Successfully. Agent checks each change before it shows you the card, so problems are caught before anything is pushed.
Changes go live as soon as you approve them. Check the card carefully before you click Approve.
Which ad account Agent changes
Agent only changes the ad account the conversation belongs to. To change a different ad account, switch to it at the top of the sidebar and start a new conversation.
What Agent can change
Google Ads: campaigns (including Search and Performance Max), ad groups, ads, keywords, negative keywords and lists, assets, budgets, bids and targeting. Video campaigns can't be changed, because Google doesn't allow it through its API.
Microsoft Ads: campaigns, ad groups, keywords, negative keywords, ads, targeting, budgets and bids, including bulk changes.
Meta Ads: campaigns, ad sets, ads and creatives, including duplicating them and uploading images and videos.
LinkedIn Ads: campaign groups, campaigns, ads, conversions and matched audiences, plus image and video uploads. Your LinkedIn Company Page needs to be connected for uploads.
TikTok Ads: campaigns, ad groups and ads (including Smart+), budgets, creative uploads and audiences.
If Agent is waiting for you
While a card is waiting, the message box says Approve or Cancel to continue. Click the message at the bottom of the conversation to jump to the card, then approve or cancel it.