Opteo pulls in every conversion action from your ad account, but not all of them matter equally. Choosing the ones that count keeps your conversion totals accurate, makes Opteo's numbers closer to your ad platform's, and makes Improvements better.
Conversion Actions is available for Google Ads, Microsoft Ads and Meta Ads. LinkedIn Ads and TikTok Ads don't have this setting: Opteo uses all the conversions the platform reports.
Choose your conversion actions
Open the ad account and click Settings at the bottom of the left-hand menu.
In Conversion Actions, click the button showing how many are selected, for example 3 Selected.
Tick the conversion actions that reflect real success for the business. You'll see each one's conversions, value and category.
Click Save Conversion Actions. You need to keep at least one selected.
What you'll see in the list
Google Ads and Microsoft Ads: every conversion action, primary and secondary. The Type column shows which is which. A good starting point is to match what you've marked as "Included in conversions" in Google Ads.
Meta Ads: standard events (like Purchase and Lead), custom events and custom conversions. A new event shows up once it has recorded a conversion against an active ad.
Where they're used
The conversion actions you choose here are the ad account's defaults. They're used for:
Every campaign group on the Targets page, unless you choose different ones for a group. See Set up your Campaign Groups and Targets.
Zero Conversions alerts, which only watch the conversion actions selected here
Once a campaign group has its own conversion actions, changing the defaults here won't change that group.