On the Targets page, every campaign sits in a campaign group, and every group has one CPA or ROAS target. Opteo judges each campaign against its group's target, and that decides which Improvements you see. Campaign groups only apply in Opteo. They don't change anything in the ad platform.
To open it, open the ad account and click Targets at the bottom of the left-hand menu, just above Settings. Each group lists its campaigns with their spend, conversions, CPA and ROAS over the last 90 days.
For how to decide which campaigns belong together, see Group campaigns by CPA or ROAS level.
Your starting groups
Opteo starts you off with:
Brand Campaigns: your brand campaigns
A group for each campaign type, for example Search Campaigns
Excluded Campaigns: campaigns Opteo won't suggest Improvements for. See Exclude campaigns from Improvements.
New campaigns are added to a group automatically.
Move campaigns and create groups
Tick the campaigns you want to move.
Click Move to Campaign Group in the bar at the bottom of the page.
Choose a group and click Move to Campaign Group.
To make a new group, click Create Group at the top of the page and give it a name. To rename a group, click the pencil next to its name. You can delete a group once it's empty. Brand Campaigns and Excluded Campaigns can't be renamed or deleted.
Set a group's target
Click the target button on the group, for example Target CPA $45.00.
Leave Use Automatic Targeting on to use the group's CPA or ROAS over the last 90 days. Or switch it off and enter your own target, like a client's agreed CPA.
Click Save Target CPA (or Save Target ROAS).
Whether you see CPA or ROAS depends on the ad account's Performance Mode.
Choose conversion actions for a group
Every group uses the ad account's default Conversion Actions until you choose its own. Click Conversion Actions on the group, tick the ones that matter for those campaigns, and click Save Conversion Actions. LinkedIn Ads and TikTok Ads don't have conversion actions, so the button is greyed out.
Compare groups and start again
At the bottom of the page, Performance Comparison shows each group's cost, clicks, conversions, CPA and ROAS side by side.
To go back to the starting groups, click Reset Groups, then Confirm and Reset Groups. This removes the groups you've made and puts every campaign back into Brand Campaigns or a campaign type group.