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Selecting account-level conversion actions

Choose which conversion actions Opteo should use to measure your performance.

Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated this week

Why does this matter?

Opteo pulls all your Google Ads conversion actions (primary + secondary), but not all of them matter equally to your business.

By selecting the actions that actually count:

  • You avoid inflated or misleading conversion totals

  • Opteo reports are cleaner and more focused

  • You reduce discrepancies between Opteo and your ad platform

Tip: Try to match what you’ve marked as "Included in conversions" in Google Ads for consistency.


How to configure them

If you didn't select the right conversions actions during account setup, don't worry. You can select it in your client settings:

  1. Open the ad account in Opteo

  2. Go to Settings (top right)

  3. Scroll to the Conversion Actions section

  4. Click the pencil icon

  5. Review the list (you’ll see name, count, value, type)

  6. Select the ones that reflect your business goals

  7. Click Save

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