What is performance mode?
Performance mode tells Opteo which goal matters most to you:
CPA: Keeping your cost per lead or purchase low
ROAS: Maximising revenue from every dollar/pound/euro etc. spent
This setting doesn't affect bidding strategies inside Google Ads — it's just for how Opteo interprets and reports on your performance.
Where to update it
If you didn't select the right performance mode during account setup, don't worry. You can select it in your client settings:
Open your ad account in Opteo
Click Settings (top right)
Scroll to the Performance Mode section
Select CPA or ROAS
Click Save
We recommend aligning this with your bidding strategy — but ultimately it should reflect your account goal.