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Choosing a Performance Mode (CPA vs ROAS)

Set whether Opteo should focus on CPA or ROAS for each client.

Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated this week

What is performance mode?

Performance mode tells Opteo which goal matters most to you:

  • CPA: Keeping your cost per lead or purchase low

  • ROAS: Maximising revenue from every dollar/pound/euro etc. spent

This setting doesn't affect bidding strategies inside Google Ads β€” it's just for how Opteo interprets and reports on your performance.

Where to update it

If you didn't select the right performance mode during account setup, don't worry. You can select it in your client settings:

  1. Open your ad account in Opteo

  2. Click Settings (top right)

  3. Scroll to the Performance Mode section

  4. Select CPA or ROAS

  5. Click Save

We recommend aligning this with your bidding strategy β€” but ultimately it should reflect your account goal.

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