What is this Improvement?
This improvement checks that all your active Google Ads display campaigns are correctly linked to your placement exclusion lists. If some campaigns are missing from these lists, it helps add them back.
Why is this Important?
Keeps your campaigns from showing ads on unwanted placements.
Prevents wasted ad spend.
Ensures your exclusion lists are applied consistently across campaigns.
How Does It Work?
Looks at your active placement exclusion lists (ignoring manager-level lists).
Finds all enabled display campaigns (excluding smart display campaigns).
Checks which campaigns are missing from each exclusion list.
Suggests adding those missing campaigns to the right exclusion lists.
Lets you apply the fix automatically.
Key Points
Only works for active display campaigns (not smart display campaigns).
Does not change bids or other settings, just syncs exclusions.
Helps keep your exclusion lists and campaigns in sync to improve ad targeting.