Opteo spotted a Display campaign with no frequency cap. Without one, the same people can see your ads many times a day, which leads to ad fatigue and can put them off. It matters most for remarketing.

Pushing adds a campaign-level frequency cap in Google Ads, limiting how many times each person sees your ads per day. Bids, budgets and targeting don't change.

Use the Frequency Cap field to set how many impressions per person, per day. Opteo suggests 3 as a good balance between staying visible and avoiding fatigue. The Improvement also shows what the campaign spent recently.

Dismiss it if you're happy running the campaign without a cap.

Covers Google Ads.