Opteo spotted Display campaigns that aren't using one of your placement exclusion lists. Campaigns created after you set up a list often miss out, so their ads can still appear on placements you've already ruled out.

Pushing applies the placement exclusion list to the campaigns listed on the Improvement. The list itself, and the campaigns' bids and other settings, don't change.

The Improvement shows the exclusion list and the campaigns that are missing it. Check that each campaign should follow the same placement rules.

Dismiss it if a campaign is meant to run without that list. Lists owned by a manager account aren't included.

Covers Google Ads.