Manage Keywords
Some Improvements are focused on managing your keyword lists. Add high performing search terms, get data-driven recommendations, build smart keyword lists that drive performance.
Add New Keywords
If a search term is performing well, Opteo will suggest adding the term to your keyword list. Get smart keyword suggestions, make sure your keyword lists are always growing and evolving.
Add Negatives
When irrelevant search terms affect keyword performance, Opteo will recommend adding negative keywords to help refine your traffic and target relevant audiences. Stay focused on the keywords that matter to your customers.
Adjust Bids
Opteo recommends keyword bid adjustments based on your historical performance data. Spend more when it makes sense, cut back when metrics are below average. Make sure your keyword bids work to your advantage.
£4.15
Current Bid
£2.57
Adjusted Bid
Opteo recommends a -38% bid adjustment.
£4.75
Current Bid
£5.84
Adjusted Bid
Opteo recommends a +23% bid adjustment.
Pause Keywords
When a keyword converts few searchers, Opteo will recommend pausing the keyword to reduce wasted spend. Make sure you're paying for keywords that connect with your audience.
Pause Duplicates
When an account contains a duplicate keyword, Opteo will recommend pausing the duplicate with worse performance. Waste less budget, track performance more accurately.
I would absolutely recommend Opteo for small teams like ours. Especially ones who need help saving time and focusing on tasks that actually move the needle for Google Ads campaigns.
Marcella Pacitto
