In the campaign group Search Campaigns, search terms containing halifax login have spent a lot but converted very few searchers. Click Add Negative Keyword to add halifax as a negative keyword to the negative list Keyword negatives for search campaigns (oAuto). Click Adjust to choose a different negative list.
Note: We couldn't find halifax in any keywords across your account. If this keyword's performance is acceptable — and you don't think it should be blacklisted — consider adjusting the CPA target for this campaign group.
£1052.00 was spent on halifax over the last 60 days.
The keyword halifax was responsible for 2 conversions (as specified in the campaign group Search Campaigns) over the last 60 days.
Search Campaigns has an average CPA of £80.32 over the last 60 days.
Examples of searches that triggered your ads via the keyword halifax: