Opteo checks thousands of entities across your accounts, every single day, and generates a comprehensive list of Improvements (ready-made changes) you can push live with a click.
Trusted by thousands of agencies and businesses around the world:
Exclude Segments
Locations, demographics, networks, placements—Improvements measure segment performance against your CPA/ROAS targets and flag any underperformers.
One engine runs across Google, Microsoft, Meta and LinkedIn Ads—from locations and devices to Meta placements and LinkedIn companies.
Every exclusion shows the spend that would be reallocated to other segments, so you can know exactly what to expect after pushing live.
Mark essential locations, age ranges or networks as protected in Algorithm Settings, and Opteo will make sure to never recommend their exclusion.
Open an improvement in Agent with one click to explore the data, check against your account or get a second opinion before you push it live.
Negative Keywords
Opteo checks your accounts every day to find the patterns that cost money without converting. Identify and add negative keywords that protect your budget.
Opteo compares your search terms, keywords and negatives with advertisers in your industry and suggests adding negatives they rely on.
Opteo breaks search terms into one, two and three-word phrases, finding the fragments that underperform, and offers them as negatives.
Searches naming towns, cities or regions outside of your target locations are flagged as potential negatives before they waste any more budget.
Whenever a Search campaign is missing from your shared negative lists, or exclusion lists drift out of sync, Opteo flags them and offers a fix.
Manage Keywords
Improvements help with classifying new search terms, catching conflicts/duplicates, and flagging keywords that miss their targets, so keyword lists stay clean.
Opteo surfaces search terms that are yet to be classified as keywords, so you can add winners as keywords and block the rest as negatives.
Opteo catches negative keywords that stop your own keywords from showing, lists exactly which ones they block, and fixes the conflict in a click.
Broad keywords that lag their CPA/ROAS targets are flagged for replacement with stricter match types—refine your keyword targeting on a loop.
Opteo flags any duplicate or underperforming keywords for pausing, with all the performance data needed to make a decision attached.
Targets & Budgets
Improvements keep automated bidding aimed at the right numbers—refine targets, lift budgets on campaigns that perform, and limit spend on any underperformers.
Opteo compares ad group performance with your CPA/ROAS targets and recommends targets that give automated bidding strategies room to thrive.
When a high-performing campaign is limited by budget, Opteo recommends a budget increase to capture volume with above-target performance.
Budget-capped campaigns that miss their targets get a bid reduction instead of an increase, so the same spend buys more cost-efficient clicks.
On manual bidding campaigns, Opteo still adjusts keyword, location, device and demographic bids, and adds frequency caps to Display campaigns.
Limit Platform Automation
Auto-applied recommendations, generated assets and expanded targeting can change campaigns without any oversight—Improvements put managers back in control.
Opteo flags Microsoft Advertising accounts opted into auto-applied recommendations and creates an improvement to switch them off forever.
Auto-generated text, auto-generated assets and text customisation features are flagged across Google and Microsoft, so ads run as written.
Image touch-ups, ad overlays, text improvements and video touch-ups features are flagged in Meta accounts, so your creative appears as intended.
Audience expansion features across Google, Microsoft, and LinkedIn are flagged by Opteo to ensure you only target the audience you choose.
Algorithm Settings
Algorithm Settings lets you decide how Opteo generates improvements for each account—from the outcomes you want to achieve, to how large each change should be.
Pick reduce wasted spend, maintain efficiency or scale up conversions, then go cautious, balanced or aggressive to set the bounds for every move.
Populate Algorithm uses your targets, conversion actions, and performance data to set reasonable baseline values for your improvement algorithm.
Adjust maximum bid changes, data thresholds, lookback windows, and protected brand terms section by section to fine-tune your algorithm.
Each improvement is a focused, data-driven signal that gives Agent a precise place to start instead of analysing everything from scratch.