Some Improvements are focused on managing your keyword lists. Add high performing search terms, get data-driven recommendations, build smart keyword lists that drive performance.
If a search term is performing well, Opteo will suggest adding the term to your keyword list. Get smart keyword suggestions, make sure your keyword lists are always growing and evolving.
When irrelevant search terms affect keyword performance, Opteo will recommend adding negative keywords to help refine your traffic and target relevant audiences. Stay focused on the keywords that matter to your customers.
Opteo recommends keyword bid adjustments based on your historical performance data. Spend more when it makes sense, cut back when metrics are below average. Make sure your keyword bids work to your advantage.
Opteo recommends a -38% bid adjustment.
Opteo recommends a +23% bid adjustment.
When a keyword converts few searchers, Opteo will recommend pausing the keyword to reduce wasted spend. Make sure you're paying for keywords that connect with your audience.
When an account contains a broad keyword that could perform better as a phrase match, Opteo will recommend replacing it. Ensure you spend efficiently and target the right audience.
When an account contains a duplicate keyword, Opteo will recommend pausing the duplicate with worse performance. Waste less budget, track performance more accurately.
I would absolutely recommend Opteo for small teams like ours. Especially ones who need help saving time and focusing on tasks that actually move the needle for Google Ads campaigns.