Explore Segments
Segments helps you understand performance across different dimensions of an account. Find your most profitable segments. Get insights into marketing angles, budget changes, and more.
Best Segments
| Segment | Profit |
|---|---|
Mobile
in Devices
|
£1539.40
|
Friday
in Days of Week
|
£1192.48
|
18:00
in Hours of Day
|
£957.42
|
Summer Sale
in Campaigns
|
£944.73
|
Free Delivery
in Callouts
|
£835.39
|
40.65%
Below CPA Target
28.73%
Above CPA Target
Looks like we’re doing really well on Fridays. Could maybe apply some bid modifiers to take advantage?
2
2
Identify profitable segments that drive account performance.
Find segments that are more profitable than average. Channel spend towards those areas to boost conversions and increase efficiency.
Best Segments
| Segment | Profit |
|---|---|
Mobile
in Devices
|
£1539.40
|
Friday
in Days of Week
|
£1192.48
|
18:00
in Hours of Day
|
£957.42
|
Summer Sale
in Campaigns
|
£944.73
|
Free Delivery
in Callouts
|
£835.39
|
+15%
Bid Modifier
| Segment | Cost | Conv. | Target | CPA | Diff. |
Profit
|
|---|---|---|---|---|---|---|
| Friday | £5,238.91 | 124 | £60.00 | £42.25 |
-29.58%
|
£1192.48
|
| Saturday | £4,932.83 | 108 | £60.00 | £45.67 |
-23.88%
|
£742.28
|
| Thursday | £4,211.93 | 80 | £60.00 | £52.64 |
-12.26%
|
£692.45
|
| Sunday | £3,383.39 | 62 | £60.00 | £54.57 |
-9.05%
|
£664.23
|
| Wednesday | £3,729.23 | 59 | £60.00 | £63.21 |
5.35%
|
£-92.62
|
| Tuesday | £3,898.38 | 60 | £60.00 | £64.97 |
8.28%
|
£-202.42
|
| Monday | £3,923.45 | 44 | £60.00 | £89.16 |
48.6%
|
£-492.27
|
Monitor unprofitable segments and adjust spend accordingly.
Pinpoint the areas of an account responsible for bringing down performance. Reduce spend in these areas to allocate budget more efficiently.
Worst Segments
| Segment | Profit |
|---|---|
Tablet
in Devices
|
-£539.40
|
Friday
in Days of Week
|
-£1192.48
|
04:00
in Hours of Day
|
-£472.82
|
RSA Test
in Campaigns
|
-£344.73
|
03:00
in Hours of Day
|
-£235.39
|
-25%
Bid Modifier
Generate ideas for marketing strategies.
If a product is selling well in Sweden, you could find evidence to support a Swedish-language marketing campaign, or some targeted ads. Make use of your performance data, build informed, data-driven marketing campaigns.
We’re converting really well in Sweden! What do you guys think about a location specific marketing campaign?
2 2+25%
Bid Modifier
| Sweden | £1,283.20 | 72 | £40.00 | £17.82 | -55.45% |
| Segment | Cost | Conv. | Target | CPA | Diff. |
Profit
|
|---|---|---|---|---|---|---|
| United States | £3,583.89 | 108 | £40.00 | £33.18 |
-17.05%
| 2202.78 |
| Sweden | £1,283.20 | 50 | £40.00 | £100.00 |
0%
| 1689.44 |
| United Kingdom | £1,848.35 | 50 | £40.00 | £36.96 |
-7.6%
| 1492.25 |
| France | £867.82 | 18 | £40.00 | £48.21 |
20.52%
| 1092.71 |
| Germany | £653.55 | 12 | £40.00 | £54.46 |
36.15%
| 1092.71 |
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