Make data-driven bid adjustments that boost performance and reduce wasted spend. Adjust location bids, demographic bids, schedule bids, budget caps, below first page bids, and more.
When searchers in a particular demographic convert more frequently than others, Opteo will recommend adjustments. Make sure your ads are seen by the right audience at the right time.
Opteo recommends reducing your bids during time periods that consistently generate fewer conversions, and increasing bids during time periods with more conversions. Make sure your ads are online when your customers are.
Opteo recommends location bid adjustments based on your conversion data. If you’re doing well in Sweden, Opteo will recommend raising bids there. Take advantage of any opportunities that might happen to come your way.
When keywords containing a particular root word are performing poorly, Opteo will create an improvement to reduce bids across those keywords. Make sure you're spending budget efficiently and saving where possible.
When Opteo detects a campaign limited by budget, you'll receive a recommendation to increase the overall campaign budget. This should help generate more conversions at a lower overall cost per conversion.
Opteo recommends raising your budget cap by 30%.
5 (with increase)
3 (without increase)
26th September 2020
I would absolutely recommend Opteo for small teams like ours. Especially ones who need help saving time and focusing on tasks that actually move the needle for Google Ads campaigns.