Optimise Bids

Make data-driven bid adjustments that boost performance and reduce wasted spend. Adjust location bids, demographic bids, schedule bids, budget caps, below first page bids, and more.

Opteo app screenshot with a list of improvements protruding out the screen.

Adjust Demo Bids

When searchers in a particular demographic convert more frequently than others, Opteo will recommend adjustments. Make sure your ads are seen by the right audience at the right time.

Open Example Improvement
CPA (Peloton Brand)
Age Group
Searchers in the 45-54 age group convert at an average cost of $81.31 per conversion. In comparison, the parent campaign Peloton Brand has an average cost of $152.78 per conversion. This means that searchers in the 45-54 age group cost 60% less to convert. Opteo recommends applying a +20% bid adjustment to this demographic. This should generate more conversions at a reasonable CPA.
Campaign CPA: $152.78
CPA: $81.31
Apply Bid Adjustment

Adjust Schedule Bids

Opteo recommends reducing your bids during time periods that consistently generate fewer conversions, and increasing bids during time periods with more conversions. Make sure your ads are online when your customers are.

Open Example Improvement
FriSatSunThuWedTueMon 00-0202-0404-0606-0808-1010-1212-1414-1616-1818-2020-2222-24 Decrease Bid No Adjustment Increase Bid
Time Period: Thu, 12:00 – 14:00
Bid Adjustment:
Avg. CPA
Thursday (08:00 - 10:00)
Thursday (10:00 - 12:00)
Thursday (12:00 - 14:00)
Thursday (14:00 - 16:00)

Adjust Location Bids

Opteo recommends location bid adjustments based on your conversion data. If you’re doing well in Sweden, Opteo will recommend raising bids there. Take advantage of any opportunities that might happen to come your way.

Open Example Improvement
Avg. CPA
United Kingdom
Apply Location Bid Adjustment

Adjust Root Word Bids

When keywords containing a particular root word are performing poorly, Opteo will create an improvement to reduce bids across those keywords. Make sure you're spending budget efficiently and saving where possible.

Open Example Improvement
Above CPA Target
Cut Off
Below CPA Target
ultra boost
Cost $896.28
Conv. 2
CPA $448.14
Avg. CPA $40.89
Diff. +995.9%
Curr. Bid
New Bid
"adidas ultra boost"
"ultra boost trainer"
"ultra boost 3.0"

Raise Budget Caps

When Opteo detects a campaign limited by budget, you'll receive a recommendation to increase the overall campaign budget. This should help generate more conversions at a lower overall cost per conversion.

Open Example Improvement


Current Budget



Opteo recommends raising your budget cap by 30%.

Raise Budget Cap

5 (with increase)

3 (without increase)

26th September 2020

I would absolutely recommend Opteo for small teams like ours. Especially ones who need help saving time and focusing on tasks that actually move the needle for Google Ads campaigns.

Marcella Pacitto

Marcella Pacitto

eCommerce Marketing at Le Creuset
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