The campaign Search | Fitness & Gym is limited by budget. It has a CPA of €30.40, which is 30% cheaper than your
target CPA. Consider increasing your daily budget cap from €100.00 to €130.00 (+30%). Increasing
your budget cap should lower the overall CPA of the parent campaign group from €64.10 to €62.30 (-2.85%).
Click Raise Budget Cap to raise your budget cap by 30%.
Below is a comparison between key performance metrics from the last 30 days and the predicted changes over the next 30 days with the adjusted budget cap.
Cost should rise proportionally with the increase in budget (+30%).
Clicks should rise proportionally with the increase in budget (+30%).
Conversions should rise proportionally with the increase in budget (+30%).
The average CPA of Search Campaigns, the parent campaign group, should decrease, netting you more conversions for your money (-2.85%).