In the campaign Peloton Brand, searchers in the 45-54 age group are converting at an average cost of $81.31 per conversion. In comparison, the parent campaign has an average cost of $152.78 per conversion. This means that searchers in the 45-54 age group cost 60% less to convert. Opteo recommends applying a +20% bid adjustment to this demographic. This should generate more conversions at a reasonable CPA. Click Increase Age Bids to apply this change to Peloton Brand.
Over the last 60 days, the 45-54 age group has an average CPA of $81.31.Please note, this CPA is based on the conversion type specified in Opteo.
In comparison, the campaign CPA for Peloton Brand is $152.78 over the same time period. This means that searchers in the 45-54 age group are converting at a cost 60% lower than the parent campaign average.
For reference, Search Campaigns has an average CPA of $140.32 over the last 60 days.