Advice and answers from the Opteo Team

AdWords Guides

In depth AdWords theory and how-to AdWords guides.

5 articles in this collection
Written by Guillaume Devinat

Performance

Everything can learn from the Performance tab of the Opteo app.

2 articles in this collection
Written by Guillaume Devinat and Chloe Sawyer

Improvements

Every optimization task you can encounter in the Improvements tab of the Opteo app, explained.

33 articles in this collection
Written by Chloe Sawyer, Esther Vermeil, and Adam Dale

Client Settings

Everything there is to see and do with the client list section of the Opteo app.

6 articles in this collection
Written by Guillaume Devinat and Esther Vermeil

Manage

Control conversion types and CPA targets for better-informed improvements.

2 articles in this collection
Written by Chloe Sawyer

Account Settings

Everything you can change and customize in your account settings.

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9 articles in this collection
Written by Guillaume Devinat, Esther Vermeil, and Adam Dale and 1 other

Case Studies

3 articles in this collection
Written by Guillaume Devinat