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Opteo Scorecard
Get Google Ads performance snapshots with easy to understand, percentage-based scores. Learn more about performance drivers and areas that need some attention. Export and share with clients and colleagues in a click.
An intuitive scoring system that simplifies account performance.
Each card receives a score out of 100. The higher the score, the better your Google Ads performance in that area. Scores are easy to understand and can be useful when guiding stakeholders through Google Ads concepts.
83
Budget Limited Campaigns
54
Quality Score
22
Search Term Coverage
Score History
Budget Limited Campaigns
- 9425th February 2021Generated at 4:20pm
- 8312th December 2020Generated at 3:48pm
- 5716th July 2020Generated at 10:22am
- 3619th March 2020Generated at 9:36m
Scorecard gives you a high-level overview of the things that matter.
Understand which areas need improvement and where things are already going well. Check your account against up-to-date best practices, see where things measure up. Keep track of the bigger picture of account performance.
Scorecard Snapshot
- 89Overall Score
- 56Search Term Coverage
- 34Quality Score
- 98Projected Spend
- 92Remarketing
- 64Budget Limited Campaigns
- 96Match Type Breakdown
Get recommendations to improve any issues that might come up.
Scorecard includes recommendations on how to improve performance when a particular area is underperforming. Share with clients to show them which areas need some extra attention.
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64
Ad Extension Coverage
Your Ad Extension Coverage score is low, this means that a high percentage of your Ads do not have extensions applied. Expect to see a number of Apply Ad Extensions improvements in your inbox over the coming weeks. This should improve extension coverage.
- Add Callout ExtensionsSpotify (Brand)
- Add Sitelink ExtensionsSpotify (Brand)
- Add Structured SnippetsSpotify (Brand)
Create beautiful PDF exports that impress clients and colleagues.
Create a beautiful PDF worth taking to your next meeting. Impress key stakeholders and guide discussion in a positive, productive way. Help build trust and guide expectations.
Sharing Google Ads reports with our team has never been easier. Opteo’s templates are well designed and allow us to create beautiful reports on the fly. Our data flows straight in.
João Ricardo Mendes
CEO at Hurb
