Opteo, the smarter way to manage AdWords accounts.

Opteo is everything you hoped AdWords would be. Smart, powerful, and built to make life easier. Automate routine AdWords tasks, spend more time on high-level strategy and creative work. Try Opteo free for 30 days.

Trusted by hundreds of companies & digital agencies around the world:

Trusted by hundreds of companies and digital agencies around the world:

A complete AdWords management toolkit.

Opteo continuously monitors AdWords accounts for statistically significant patterns. When something important comes up, Opteo suggests an improvement backed up by real data. Opteo also includes a set of tools to help you manage accounts, monitor performance, browse segments, track budgets, and get alerts when important changes happen.

See how Opteo helps automate routine AdWords tasks 

Optimize account performance with data-driven improvements.

Opteo proposes improvements based on your conversion data and performance targets. Push improvements live to AdWords in one click.

  • 30+ Improvement Types

  • Test Ad Creatives

  • Manage Keyword Bids

  • Optimize Ad Schedules

Monitor and diagnose performance issues accurately. In real time.

View all key performance metrics in one location. Get additional metrics not available in AdWords (including QS Components, AdRank and more).

  • Monitor and Diagnose

  • Integrated Change History

  • Filter and Arrange Data

  • Table View

Control budgets and manage accounts. From Campaign to Keyword.

Manage accounts in one unified table. Drill down to view adgroups, keywords, and other components. Get complete control over bids and budgets.

  • Campaign Level

  • Adgroup Level

  • Entity Level

  • Make Adjustments

Automate time-consuming AdWords analysis.

Forget the days of tireless spreadsheet analysis, pivot tables, and developer scripts. Opteo automatically analyses performance data, search terms, keywords, and bids to generate improvements backed up by real data. With Opteo, managing AdWords accounts is simple, smart and efficient.

Test Ad Creatives

Allocate budget to high performing ads using smart statistical analysis based on Click Through Rate and Conversions.

Optimize Bids

Reduce wasted budget, increase spend on high performing segments. Ensure that keyword bids reflect performance.

Detect Landing Page Errors

Be automatically alerted whenever one of your landing pages has a technical problem. Never miss another 404 error.

Optimize Display Campaigns

Display ads in profitable places. Optimize display targeting and refine ad creative to fully leverage the Display Network.

Structure Accounts

Automatically set up Single Keyword AdGroups. Fix keyword duplication, cannibalization, and other structural issues.

Analyze Search Terms

Mine and semantically analyze your search term reports to uncover key negatives and keyword expansion themes.

What people are saying about Opteo.

Opteo continues to impress by adding new features that go above and beyond other AdWords tools. Customer service is extremely receptive, both to explain features and take in our feedback.

Leni Konstas Online Marketer at Digital Nomad
Leni Konstas, Online Marketer at Digital Nomad

An excellent tool for any digital agency or digital marketer working with AdWords. Opteo helps us save time, avoid potential problems, and takes account analysis to another level.

Taavi Raidma Digital Marketing Strategist at Convertal
Taavi Raidma, Digital Marketing Strategist at Convertal

A few clicks can save us hours of monotonous work, as a result, we can spend more time exploring new strategies for our clients. So far, we've seen improved performance accross the board.

Donny McDermid Director at Tenacity Advertising
Donny McDermid, Director at Tenacity Advertising

Opteo has been a massive time saver — it continues to help our team immensely! I love that it spots things I might have missed, or wouldn’t have seen unless I spent hours searching.

Bodie Czeladka Director at Dilate Digital
Bodie Czeladka, Director at Dilate Digital

What we used to do with Excel can now quickly be done in Opteo. This is hands-down the best tool I have seen on the market to help maintain and optimize your campaigns. Would recommend!

Robert Attila Fussi Account Manager at AdWords Agentur
Robert Attila Fussi, Account Manager at AdWords Agentur

I connected a few of my PPC clients to Opteo in early 2016. Now I make sure every one of my AdWords clients is connected. Opteo easily saves me 5/10 hours a week on optimization and oversight.

Andrew Hutton Digital Marketing Consultant
Andrew Hutton, Digital Marketing Consultant

A fantastic system which takes an in-depth look into how your campaigns are performing to provide relevant recommendations. Simple to use interface and all round great customer service.

Jonathan Henning Director at SocialKiwi
Jonathan Henning, Director at SocialKiwi

Trusted reviews from AdWords people.

Get started with Opteo in three simple steps.

Create an Opteo Account.

Select a plan and create an account using our sign-up flow. All we need is your name, email address, and a secure password.

Connect to AdWords.

When you've finished creating your account, you'll be asked to connect your AdWords MCC by signing in with Google.

Start Making Improvements.

Our algorithm searches your accounts for inefficiences and opportunities, generating ready-to-push improvements in seconds.

Automate AdWords tasks.
Save time and money.

I'm really happy with Opteo. Saves me a massive amount of time and the insights have helped to streamline our campaigns. Richard Y. We're on board past the trial. I love waking up, checking my list of tasks, and it's done. That's it. Thanks for everything guys! Aaron R. The tool is fantastic and really saves me a lot of time in campaign management. Love the new display campaign improvements. Juan C.P. Opteo is exactly what I was looking for, it’s streamlined my daily workload significantly. Easily saves me hours every week. Jacques V.W. Just took a client account which I already considered well optimized from $100+ CPA to $50 CPA in a couple of months! Brian H. Opteo has allowed us to focus on writing better ads, rather than trawling through an endless supply of numbers. Duncan P. Opteo is awesome — I would recommend it to any PPC specialist I know. Chelsea D. Opteo is one of the tools we use to manage AdWords. It's always on point and helps us produce amazing results for our clients. Chris S. You guys have a rad product!!! Adam S. There's nothing like service that makes you feel valued. It's like talking to a friend when I message support with questions! Duncan P.

About Opteo

Headquartered in London, our team is composed of passionate AdWords experts, developers and designers. We strive to provide the edge Adwords agencies need to be successful.

Contact Us

We're available to answer questions and provide technical assistance from Monday to Friday (09:00 to 18:00 GMT). Contact support using the chat box below, or email support@opteo.com.


We regularly post articles, guides and tutorials covering Adwords strategy, Opteo tips, and plenty of other interesting things. Visit our blog or the Opteo Adwords Knowledgebase to learn more.

Company Info

Opteo Ltd, 3 Southwark St, 2nd floor,
London SE1 1RQ, UK
View on Google Maps
Company: 08590289 — VAT: GB186339768


For enquiries relating to Opteo, potential partnerships or other business related enquiries, send an email to support@opteo.com or call us on 020 3575 1125.