Opteo, the smarter way to manage AdWords accounts.

Opteo is everything you hoped AdWords would be. Smart, powerful, and built to make life easier. Automate routine AdWords tasks, spend more time on high-level strategy and creative work. Try Opteo free for 30 days

Trusted by hundreds of digital agencies around the world:

Trusted by hundreds of digital
agencies around the world:

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A complete AdWords management toolkit.

Opteo continuously monitors AdWords accounts for statistically significant patterns. When something important comes up, Opteo suggests an improvement backed up by real, relevant data. Opteo also includes a set of useful tools to help you manage accounts, monitor performance, browse segments, track budgets, and get alerts as important changes happen.

See how Opteo can help automate routine AdWords tasks 

Optimize account performance with data-driven improvements.

One Click Improvement Tasks: Opteo's algorithm searches out inefficiencies within an account and proposes specific improvement tasks, many of which can be pushed live to AdWords with a single click.

More Than 30 Improvement Types: Test Ad Creative, Optimize Keyword Bids, Manage Search Terms, Modify Campaign Budgets, Add Single Keyword AdGroups, Adjust Bid Modifiers, and more.

Opteo is easy to use and gets fantastic results. Keep up the great work everyone! I'd be more than happy to recommend Opteo to anyone looking for an AdWords management tool.

Daniel Trotter, UK Account Director at InvisiblePPC
Daniel Trotter, UK Account Director at InvisiblePPC

Monitor and diagnose performance issues accurately in real time.

Key Metrics  →  All in One Place: View all key performance metrics in one place, and visualize additional metrics not available in AdWords (including Quality Score Components, AdRank and others).

Smart Change History: Explain account performance with automatic annotations based on your change history. Add your own annotations to mark important events for future reference.

An excellent tool for any digital agency or digital marketer working with AdWords. Opteo has helped us save time, avoid potential problems and taken our account analytics to a new level.

Taavi Raidma, Digital Marketing Strategist at Convertal
Taavi Raidma, Digital Marketing Strategist at Convertal

Explore segments to find the most profitable areas within an account.

Discover Profitable Segments: Opteo automatically slices accounts across every dimension to uncover quick wins within an account's most profitable and least profitable segments.

Drill Down: Answer questions like "how does this campaign perform on Mobile?" and "how does this ad perform in London?" Each segment can be sub-divided to reveal any underperforming entities.

Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback.

Leni Konstas, Online Marketer at Digital Nomad
Leni Konstas, Online Marketer at Digital Nomad

Maximize account performance with a suite of purpose built, data-driven improvement tasks.

Improvements are generated by our ever-improving AdWords algorithm. These Improvements are then arranged by importance, double-checked, and displayed on the Improvements page. All that's left for you to do, is decide whether to approve or dismiss each task. Simple.

Test Ad Creative

Allocate budget to high performing ads using smart statistical analysis based on Click Through Rate and Conversions.

Optimize Bids

Reduce wasted budget, increase spend on high performing segments. Ensure that keyword bids reflect performance.

Detect Landing Page Errors

Be automatically alerted whenever one of your landing pages has a technical problem. Never miss another 404 error.

Optimize Display Campaigns

Display ads in profitable places. Optimize display targeting and refine ad creative to fully leverage the Display Network.

Structure Accounts

Automatically set up Single Keyword AdGroups. Fix keyword duplication, cannibalization, and other structural issues.

Analyse Search Terms

Mine and semantically analyze your search terms reports to uncover key negatives and keyword expansion themes.

Get started with Opteo in three simple steps.

Create an Opteo account in less than 90 seconds. Your first 30 days with Opteo are completely free. All features are included in the trial. Cancel your subscription at any time.

Create an Opteo Account

Select a plan and create an account using our simple sign-up flow. All we need is your name, email address, and a secure password.

Connect Your AdWords MCC

When you've finished creating your account, you'll be asked to connect your AdWords MCC using Google's One-Click Connect.

Start Making Improvements

Our algorithm searches your accounts for inefficiences and opportunities, generating ready-to-push improvements in seconds.

Automate your AdWords day to day.

Connect your AdWords MCC to Opteo in just 90 seconds.

I'm really happy with Opteo. Saves me a massive amount of time and the insights have helped to streamline our campaigns. Richard Y. We're on board past the trial. I love waking up, checking my list of tasks, and it's done. That's it. Thanks for everything guys! Aaron R. The tool is fantastic and really saves me a lot of time in campaign management. Love the new display campaign improvements. Juan C.P. Opteo is exactly what I was looking for, it’s streamlined my daily workload significantly. Easily saves me hours every week. Jacques V.W. Just took a client account which I already considered well optimized from $100+ CPA to $50 CPA in a couple of months! Brian H. Opteo has allowed us to focus on writing better ads, rather than trawling through an endless supply of numbers. Duncan P. Opteo is awesome — I would recommend it to any PPC specialist I know. Chelsea D. Opteo is one of the tools we use to manage AdWords. It's always on point and helps us produce amazing results for our clients. Chris S. You guys have a rad product!!! Adam S. There's nothing like service that makes you feel valued. It's like talking to a friend when I message support with questions! Duncan P.

About Opteo

Headquartered in London, our team is composed of passionate AdWords experts, developers and designers. We strive to provide the edge Adwords agencies need to be successful.

Contact Us

We're available to answer questions and provide technical assistance from Monday to Friday (09:00 to 18:00 GMT). Contact support using the chat box below, or email support@opteo.com.


We regularly post articles, guides and tutorials covering Adwords strategy, Opteo tips, and plenty of other interesting things. Visit our blog or the Opteo Adwords Knowledgebase to learn more. Or see how Opteo compares to Optmyzr.

Company Info

Opteo Ltd, Rainmaking Loft, International House, 1 St. Katharine's Way, London, E1W 1UN.
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Company: 08590289 — VAT: GB186339768


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For enquiries relating to Opteo, potential partnerships or other business related enquiries, send an email to support@opteo.com or call us on 020 3575 1125.

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