Connect data sources. Analyse with tools and AI. Implement changes that increase ROAS. Opteo is a new class of marketing tool—built from the ground up to improve ad efficiency.
Trusted by thousands of agencies and businesses around the world:
Connect
Connect
Connect every ad platform and analytics source, as well as key business context, into a unified context pipeline.
Analyse
Analyse
Analyse performance across your entire portfolio with professional-grade tools and thoughtfully integrated AI.
Implement
Implement
Implement changes that increase ROAS, and automate core workflows that drive efficiency across your team.
Fetch real-time performance data, run batch analyses, search the web, implement changes—Agent is a plug and play AI workflow for performance marketers.
Agent can make almost any change for you, from targets and budgets to entire campaigns—review each one, then decide whether to push it live.
Get things done as fast as you can think them—focus on the work that matters, rather than how to implement changes across dozens of tools.
Share prompts across your agency or in-house team, so every account gets the same checks, run the same way, to the highest standard.
Budget pacing, search term audits, RSA refreshes and so much more—get skills written by top-level marketers with a continuous stream of updates.
Improvements turns account analysis into a queue of ready-made changes. Review the data, push the ones you like, and save hours of manual work each week.
One engine runs across Google, Microsoft, Meta and LinkedIn Ads, so every account you manage gets one-click improvements, wherever it runs.
Adjust maximum bid changes, data thresholds, lookback windows, and protected brand terms section by section to fine-tune your algorithm.
Opteo compares ad group performance with your CPA/ROAS targets and recommends adjustments that keep automated bidding strategies on track.
Opteo finds auto-applied recommendations and platform settings across Google, Meta, Microsoft and LinkedIn Ads, and turns them off in a click.
Toolkit takes the heaviest jobs in account management and adds what the ad platforms leave out: richer data, sharper filters, and automation that drives efficiency.
Select any number of campaigns or ad groups and pause, enable or rebudget them together, with every change pushed live in seconds.
Every n-gram shows its estimated monthly cost savings alongside the conversions you'd lose, so you can evaluate their impact before pushing live.
Evaluate placements across dozens of categories and exclude them automatically—protect against low-quality placements without lifting a finger.
Opteo uses AI to tag keyword opportunities with search intent, theme, and traffic type so you can classify and place potential keywords with ease.
Issues identifies and tracks problems across accounts—hand them off to Agent to generate fixes in real-time and approve the changes as soon as you're ready to go.
Opteo checks your landing pages for errors and flags broken links before they waste spend and send potential customers to a dead end.
Whenever a broken link is found, Agent can find the closest live page on your site and update the Final URL across every affected ad in one go.
Every disapproved ad and keyword is listed with its policy message, busiest campaigns first—and Agent can draft compliant fixes on your behalf.
When Google's low-activity system re-enables keywords or ad groups you paused, Opteo flags them, so the decisions you made actually stick.
See what changed, where, and why. Performance tracks cost, conversions and efficiency across every account—with Agent ready to dig into any graph when you ask.
Scorecard sections are scored from 0 to 100, with an extensive breakdown for each, so you can see which areas of an account need most attention.
The strongest and weakest segments from every dimension are pulled into two ranked lists, so the biggest outliers are the first thing you see.
Choose which conversion actions are included in your view—make sure CPA, ROAS and conversion values show the real story behind performance.
Follow how metrics move and whether changes in one area can explain another—then ask Agent to investigate the why behind particular shifts.
Know the moment a conversion action stops firing or spend drifts off budget—Alerts monitor every account continuously, so nothing critical waits until review.
When a conversion action that was recording suddenly flatlines, Opteo flags it alongside when it last fired and the volume you'd normally expect.
Budget alerts flag accounts on course to over or underspend, and any already over budget, with a projection of where spend will land by month end.
Alerts list the campaigns driving an account-level swing, catching any campaign-level moves that a stable overall account total would otherwise hide.
Alerts post to your team's Slack channel as soon as they're found, with one-click links to mute an account or an alert type you'd rather ignore.
Opteo has tools to help performance marketers with all kinds of tasks:
Add Negatives
Find Keywords
Create Campaigns
Exclude Placements
Switch Bid Strategies
Update Budgets
Analyse N-Grams
Add Negatives
Find Keywords
Create Campaigns
Exclude Placements
Switch Bid Strategies
Update Budgets
Analyse N-Grams
Add Negatives
Find Keywords
Create Campaigns
Exclude Placements
Switch Bid Strategies
Update Budgets
Analyse N-Grams
Customers
From in-house teams to agencies running hundreds of accounts—performance marketers rely on Opteo to save time and focus on work that moves the needle.
Opteo eliminates many of the daily challenges we face when managing a group of accounts with hundreds of campaigns each.
Improvements help make us more efficient and effective. The reporting tools are excellent too.
Opteo eliminates many of the daily challenges we face when managing a group of accounts with hundreds of campaigns.
Opteo is invaluable for daily PPC tasks, staying on track and scaling up account management. Improvements include a supporting rationale that helps us justify changes to managers.
Opteo is invaluable for daily PPC tasks, staying on track and scaling up account management. Improvements include a supporting rationale that helps us justify changes.
I would absolutely recommend Opteo for small teams like ours. Especially ones who need help saving time and focusing on tasks that actually move the needle for Google Ads campaigns.
I would absolutely recommend Opteo for small teams like ours, who need help saving time and focusing on tasks that actually move the needle.
Account setup takes a few minutes—and no technical knowledge is required. Connect your data, set up your accounts, and Opteo starts working straight away.