Ensure that your ads only receive traffic from reputable, high-performing sources. Exclude low performing placements, site categories, disable search partner sites, and much more.
Mobile apps tend to attract accidental clicks and fewer conversions. When ads displayed in mobile apps are performing poorly, Opteo will recommend excluding them from your account.
In-app mobile placements have a CPA of $249.30 over the last 60 days, in contrast, Search Campaigns has an average CPA of $10.32 over the last 60 days. This suggests Ads being displayed on mobile apps are increasing your cost per conversion.
When ads perform poorly on Google Search Partner sites, Opteo will recommend disabling Search Partners for the relevant campaigns. Reduce wasted spend and boost efficiency.
Ads on Search Partner Sites had an average CPA of £276.16 over the last 60 days, in contrast to a CPA of £74.46 on the Google Network.
When your ads are performing poorly on websites in specific categories, Opteo will recommend excluding those site categories. Make sure your ads are being displayed on websites that work for your brand.
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