Ads being displayed on mobile apps are increasing your cost per conversion. Hit Exclude Mobile Apps to prevent your
ads from being shown on mobile apps — they tend to attract many accidental clicks and few conversions.
Push this improvement to create a new placement exclusion list called Mobile App Exclusions (mobile_app_exclusion). This will be applied to the following campaigns:
Holy Bible — King James
Anime Piano Tiles
$1,246.50 was spent on in-app mobile placements over the last 60 days.
In-app mobile placements were responsible for 5 conversions (as specified in the campaign group Search Campaigns) over the last 60 days.
In-app mobile placements have a CPA of $249.30 over the last 60 days.
Search Campaigns has an average CPA of $10.32 over the last 60 days.