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Improvements

Manage Shopping Ads

Ensure that your product inventory is divided to optimise performance, adjust item bids based on profitability, and keep your product groups synchronised with Google Merchant Center.

Opteo app screenshot with a list of shopping improvements protruding out the screen.

Resync Groups

Opteo ensures your product ads are synced with Google Merchant Center. If you add new products and your ads fall out of sync, Opteo will create an improvement to fix things.

Open Example Improvement
Current Product Groups
All Products
Footwear
Everything else in "Footwear"
16
Nike
Updated Product Groups
All Products
Footwear
+ Converse
+ Vans
+ Adidas
Nike

Adjust Group Bids

Adjust product group bids based on target ROAS and conversion data. Ensure that your bids are optimised to increase performance.

Open Example Improvement
Above ROAS Target
Cut Off
Below ROAS Target
Office & Desk Chairs Product Type Level 2
Conv. Value £7680
Cost £1140.24
ROAS 673.54%
Target ROAS 230%
Diff. +192.8%
Product Group Structure
Attribute
All Products
All Products
Furniture
Category
Chairs & Seating
Product Type Level 1
Office & Desk Chairs
Product Type Level 2

£1.30

Current CPC Bid

£1.69

Adjusted CPC Bid

Opteo recommends a 30% bid increase.

Subdivide Groups

Subdivide your product inventory to attract the most customers. Opteo provides suggestions based on your conversion data to help you match products with real search patterns.

Coming Soon
Attibutes
Score
Brand
6 subdivisions
92
Category
5 subdivisions
86
Season Custom Label
4 subdivisions
73
Channel
3 subdivisions
57
Item ID
58 subdivisions
52
92
Suitability Score
£8,492
Projected Profit
Subdividing by Brand is projected to generate a profit increase of £8,492. Subdividing by Brand will allow for more specific bids that account for the difference in profit margin for each Brand.
52
Suitability Score
£2,758
Projected Profit
Subdividing by Item ID is projected to generate a profit increase of £2,758. Subdividing by Item ID will allow for more specific bids that account for the difference in profit margin for each Item ID.

Opteo eliminates many of the daily and weekly challenges faced when managing multiple clients and campaigns. Instant optimisations make planning more efficient and effective.

Byron Tassoni-Resch

Byron Tassoni-Resch

SEM Manager at Deliveroo
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