Increase Product Group Bid 30%
Consider increasing your bid on the following product group:
Over the last 30 days, this product group has generated 32 conversions and £7680 conversion value, while staying above its target ROAS of 230%. Increasing bids by 30% should generate an increase of 8 conversions and £1920 in conversion value each month, while continuing to stay above the target ROAS of 230%.
Click Increase Product Group Bid to increase the bid for this product group by 30%. Click Adjust to change the bid modifier or decrease the product group bid.
Note: Hover over any product group point to explore its performance. Dots in green zones are profitable, dots in red zones are unprofitable. Drag over an area to zoom.
Product Group Breakdown
Bid Adjustment
£1.30
Current CPC Bid
£1.69
Adjusted CPC Bid
Opteo recommends a 30% bid increase.
Improvement Statistics
£2200.56
Product Group Profit
Over the last 30 days, Office & Desk Chairs generated a profit of £2200.56.
43.50%
Profit Margin
The product group Office & Desk Chairs has a profit margin of 43.50%.
80%
Search Impression Share
The search impression share for the product group Office & Desk Chairs is 80%.
13%
Absolute Top Impr. Share
The absolute top search impression share for Office & Desk Chairs is 13%.
This improvement was last updated 3 days ago, using data from the last 64 days.