Increase Product Group Bid 30%

Consider increasing your bid on the following product group:

Office & Desk Chairs (Product Type)

Over the last 30 days, this product group has generated 32 conversions and £7680 conversion value, while staying above its target ROAS of 230%. Increasing bids by 30% should generate an increase of 8 conversions and £1920 in conversion value each month, while continuing to stay above the target ROAS of 230%.

Click Increase Product Group Bid to increase the bid for this product group by 30%. Click Adjust to change the bid modifier or decrease the product group bid.

Learn more about adjusting product group bids in Opteo

Note: Hover over any product group point to explore its performance. Dots in green zones are profitable, dots in red zones are unprofitable. Drag over an area to zoom.

Product Group Breakdown

Product Group Structure Attribute
All Products
All Products
Chairs & Seating
Product Type Level 1
Office & Desk Chairs
Product Type Level 2

Bid Adjustment


Current CPC Bid


Adjusted CPC Bid

Opteo recommends a 30% bid increase.

Improvement Statistics


Product Group Profit

Over the last 30 days, Office & Desk Chairs generated a profit of £2200.56.


Profit Margin

The product group Office & Desk Chairs has a profit margin of 43.50%.


Search Impression Share

The search impression share for the product group Office & Desk Chairs is 80%.


Absolute Top Impr. Share

The absolute top search impression share for Office & Desk Chairs is 13%.

This improvement was last updated 3 days ago, using data from the last 64 days.