See what changed, where, when, and why—Performance helps track cost, conversions and efficiency across every connected platform, with Agent ready to explain any figure in detail.
Trusted by thousands of agencies and businesses around the world:
Performance Dashboard
See charts with cost, conversions, CPA, ROAS and more, use Agent to uncover relationships between underlying metrics that drive meaningful performance changes.
Conversion charts draw a separate line for each conversion action, so you can see whether sales, leads, or sign-ups are driving the movement.
Every chart shows its total for the period and the change against the previous period, coloured by whether the move is good or bad for that metric.
Pick your charts, switch between grid and row layouts, and view data daily, weekly or monthly—Opteo remembers your setup for each account.
Share your charts, totals, and deltas, as well as platform context, and let Agent summarise what changed and dig into any contributing factors.
Account Scorecard
Scorecard grades Google Ads accounts across 15 areas, from conversion tracking to ad copy, landing pages and more—get signals that show you what to work on next.
Each section is scored from 0 to 100, alongside an extensive breakdown, so you can see which areas of an account need the most attention.
Opteo automatically generates a fresh scorecard each month and charts each section over the last year—track progress in every area of an account.
Conversion tracking, disapprovals, integrations, and landing page health are routinely checked, so conversion-blocking issues are caught early.
Project spend against budget, flag budget limited campaigns, and explore opportunities to redirect spend towards your most successful campaigns.
Measure how closely search terms, RSA copy and landing pages match, so you can spot where messaging starts to drift between click and page.
Add your client's logo and your information to the cover, then share a live link or a PDF with a click. Perfect for sharing with clients and managers.
Segment Explorer
Segments breaks performance down by device, location, audience, landing page and more—measuring individual segments against account averages to surface outliers.
The strongest and weakest segments from every dimension are pulled into two ranked lists, so the biggest outliers are the first thing you see.
Each dimension plots cost against performance versus average, so expensive underperformers stand out from the rest of the pack.
LinkedIn accounts break down by title, function, seniority, industry, company and company size, so you can see exactly who is converting.
Search terms are split into top words, word pairs and trios—see which phrases drive conversions and which ones are spending without results.
Performance Trends
Trends lines up every metric for the current and previous period, with a delta and sparkline for each, grouped into acquisition, impressions, conversions and financials.
Every metric is labelled increasing, decreasing or stable, coloured by whether the move helps or hurts, so the meaningful shifts jump right out.
Each conversion action gets its own section with conversions, value, CPA, ROAS, and conversion rate, so you can see exactly which are moving.
Financials puts conversion value minus cost right alongside ROAS, so you can see whether growth in revenue is actually turning into real profit.
Click Explain on any row and Agent analyses that metric alongside any metrics that influence it, so you can dig in to the why behind any trend shift.
Agent Signals
Every view shares the same filters, exports and AI tools, so you can do everything you need to do with your data, then package and send it wherever it needs to go.
Choose which conversion actions are included in your view—make sure CPA, ROAS and conversion values show the real story behind performance.
Include or exclude campaigns to focus every chart and table on a brand, a product line, or a single campaign, without building a new report.
Export any Trends or Segments table to CSV with one click—perfect for building out spreadsheets, sharing with Agent, or creating client reports.
Every page sends the data you're looking at straight to Agent in one click, with the context it needs to dig deeper and answer your questions.