Menu
Improvements

Detect Errors

Opteo checks for common errors, from spelling mistakes to keyword conflicts, and recommends fixes whenever something comes up. Feel safe knowing your accounts are being monitored for errors a human might otherwise miss.

Opteo app screenshot with a list of improvements protruding out the screen.

Check Ad Spelling

Opteo monitors ads for common spelling mistakes and generates an improvement when something looks out of the ordinary. Make sure potential customers see your brand at its best.

Open Example Improvement
Flagged Ad
Ad · nike.com /mens /shoes
Men's Trainers & Sheos | Nike Official Site | Free Delivery & Returns
Get Fresh, Classic & Iconic Nike Styles. Shop The Latest Nike Shoes Now!
Recommended Change
Ad · nike.com /mens /shoes
Men's Trainers & Shoes | Nike Official Site | Free Delivery & Returns
Get Fresh, Classic & Iconic Nike Styles. Shop The Latest Nike Shoes Now!

$3,356.59

Cost

Over the past 30 days, this ad cost $3,356.59.

0.62%

Click Through Rate

Over the past 30 days, this ad had a CTR of 0.62%.

Fix Keyword Conflicts

When a negative keyword conficts with an existing keyword, Opteo will ask you to remove the negative or the original. Ensure keywords work together coherently across your account.

Open Example Improvement
download
download spotify app
download spotify ios
download spotify songs
download spotify android
download spotify
download spotify mac

Apply Negative Lists

If you have a campaign without a negative list applied, Opteo will generate an Improvement asking whether you'd like to apply one. Waste less budget on low-performing keywords.

Open Example Improvement
Negative Keyword
Campaigns
revolut contact
starling bank login
citi private bank
brown shipley
brown shipley

Fix Negative Keywords

If your account contains any negative keywords that include a "+", Opteo will ask you to fix them (modified broad is not a negative match type). Ensure negative keywords work as intended.

Open Example Improvement
+download
+downloads
+downloaded
+downloader
"download"
"downloads"
"downloaded"
"downloader"

Opteo is invaluable for daily ad tasks, staying on track and boosting performance. Each of the improvements includes a supporting rationale that helps us justify the change to managers.

Kayleigh Dibble

Kayleigh Dibble

Performance Marketing at Hotjar
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