Improve Ad Creative
Split test ad creative to incrementally improve performance, pause underperforming ads when the data makes sense, write new text ads with our user-friendly ad writing tool. Ensure your ad creative stays fresh, relevant and profitable.
Write New Ads
Opteo makes sure you're always writing and testing new ads. Accurately preview creative, see what strategies competitors are using, copy existing ads at the click of a button. Best of all, push live to Google Ads in a matter of seconds.
Pause Losing Ads
Opteo continuously tests your ads to see which versions are performing best. When enough data has been collected to make a decision with statistical confidence, Opteo will ask you to pause and replace the underperforming ad.
| Metric | Winning Ad | Losing Ad |
|---|---|---|
| Cost | $3,244.82 | $3,938.65 |
| Conversions | 253 | 192 |
| Cost Per Conversion | $12.82 | $20.51 |
| Conversion Rate | 13.14% | 11.72% |
| Impressions | 12,284 | 11,938 |
| Conv. Per Impression | 2.06‰ | 1.61‰ |
| Profit Per Impression | $0.0136 | $0.0012 |
| Clicks | 1,925 | 1,638 |
| Click Through Rate | 15.67% | 13.72% |
| Cost Per Click | $1.69 | $2.40 |
| Average Position | 1.1 | 1.2 |
Apply Ad Extensions
When a campaign is missing ad extensions or structured snippets, Opteo will prompt you to add them where necessary. Make the most out of your ad space, boost performance, get your customers where they need to go.
Opteo is invaluable for daily ad tasks, staying on track and boosting performance. Each of the improvements includes a supporting rationale that helps us justify the change to managers.
Kayleigh Dibble
