Alerts that track critical changes as they happen
Opteo checks your accounts for problems that can't wait until your next review—conversion actions that stop firing, ads that stop serving, spend drifting off budget, and so much more.
Trusted by thousands of agencies and businesses around the world:
Flatline Alerts
Catch broken conversion tracking and respond to impression flatlines
Opteo checks conversion actions and impressions on every account each morning, and flags anything that suddenly drops to zero—no more silent failures.
Spot conversion actions that stop firing
When a conversion action that was recording suddenly flatlines, Opteo flags it alongside when it last fired and the volume you'd normally expect.
Know when accounts stop serving
If impressions drop to zero overnight, Opteo will let you know first thing, so a billing hiccup or an accidental pause costs hours rather than days.
Budget Alerts
Keep spending on track and pause campaigns before they overspend
Opteo continuously monitors spend and budgets across accounts—flag any accounts that start drifting off pace while there's still time in the month to correct course.
Catch off-target spending early
Budget alerts flag accounts on course to over or underspend, and any already over budget, with a projection of where spend will land by month end.
Pause campaigns before overspending
Pause spend when over budget lets you pause all campaigns before going over budget, so you can ensure last-line protection against overspend.
Performance Alerts
Spot performance fluctuations and the campaigns responsible for them
Opteo measures how much each account moves on an average day, then flags changes in cost, impressions, and clicks that break from the pattern—up or down.
Filter out the everyday noise
Every change is weighed against an account's own 7-day and 30-day volatility, so alerts only fire when a move is genuinely out of character.
Pinpoint the campaigns behind a change
Alerts list the campaigns driving an account-level swing, catching any campaign-level moves that a stable overall account total would otherwise hide.
Performance Records
Keep track of positive changes that clients and managers want to hear
Not every alert is bad news—Opteo also surfaces record conversion, CPA and ROAS weeks, so you can let clients and managers know when things are going well.
Share record-breaking weeks
When an account has a record-breaking week, Opteo lets you know, so you can share wins with clients and managers while they're still fresh.
Put good news in context
Every record comes with its uplift compared to an average week, as well as a chart for context, so good news arrives with numbers to back it up.
Alert Delivery
Alerts delivered wherever your team needs them—Opteo, Slack, or email
Choose which alert types reach each channel, mute noisy accounts in a click, and keep notes on every alert, so your whole team knows exactly what's been handled.
Post alerts straight to Slack
Alerts post to your team's Slack channel as soon as they're found, with one-click links to mute an account or an alert type you'd rather ignore.
A daily alerts digest
A once-daily email rounds up new alerts across every account you manage—from budget alerts to performance fluctuations, all in one place.
See every alert in one place
Opteo collects alerts from every account into one comprehensive list, each with charts and context, so you can stay on top of changes at a high level.
Leave notes for your team
Add notes to any alert, record what was checked and what was changed, give your teammates the context they need to pick up where you left off.