Press Kit
Logos, product imagery and brand guidelines for press, partners and anyone writing about Opteo. Everything you need to present the brand consistently and professionally.
Logo Assets
Opteo logos in SVG and PNG, with both light and dark versions. Ready to drop into articles, decks and pages.
Logo Colours
Comfortable against both light and dark fills, Opteo prefers monochrome logo use while colour is typically reserved for backgrounds.
Product Imagery
Official product renders for showcasing Opteo features in press releases, decks, social posts, and blog articles.
Logo Guidelines
Beyond the standard guidelines for logo use, there are some specific rules that we always ask to be followed.
Ensure the logo has space to breathe
To ensure visual impact, allow at least one icon height of clear space around every edge so that neighbouring elements don’t overcrowd the logo.
Ensure high contrast backgrounds
Place the logo on backgrounds with a contrast ratio of at least 4.5:1 to ensure it’s always legible for people with low or colour vision deficiencies.
Never rotate the logo wordmark or icon
The logo should always sit upright and level for it to read as Opteo. Exceptions may be allowed for specific products featuring the Opteo brand.
Never skew, warp, stretch, or distort
The logo should always be scaled with a fixed aspect ratio to maintain its proportions. Its four ovals rely on their exact shape to read as Opteo.
Never outline the logo wordmark or icon
The Opteo logo is always styled with a solid fill. An outline thins its ovals, distinguishes it from our brand, and becomes illegible at smaller sizes.
Never apply drop shadows or outer glows
The Opteo logo should always be flat against its background. Shadows and outer glows soften its edges and reduce the contrast around it.