Tools that make AdWords people more productive.

Opteo makes managing and optimizing AdWords accounts simple and efficient. Grow conversions, hit performance targets, boost productivity — all while reducing your overall workload.


Optimize account performance with data-driven improvements.

Opteo proposes improvements based on your conversion data and performance targets. Push improvements live to AdWords in one click.

Opteo has changed the way our agency works. Optimizing accounts used to mean sifting through data hour after hour, day after day. With Opteo, optimizing accounts is a breeze.

Donny McDermid, Director at Tenacity Advertising

Monitor and diagnose performance issues accurately. In real time.

View all key performance metrics in one location. Get additional metrics not available in AdWords (including QS Components, AdRank and many more).

It's much easier to see KPIs at a glance over the native AdWords interface. Great UX. Love that it spots things I would have missed otherwise. The support team is amazing too!

Bodie Czeladka, Director at Dilate Digital

Control budgets and manage accounts. From Campaign to Keyword.

Manage accounts in one unified table. Drill down to view adgroups, keywords, and other components. Get complete control over bids and budgets.

What we used to do with Excel, we can now do much more efficiently with Opteo. This is hands-down the best tool I have seen on the market to help maintain and optimize your campaigns.

Robert Fussi, Account Manager at AdWords Agentur

Explore segments to find the most profitable areas within an account.

Pinpoint the 20% of the account driving 80% of the performance. Reduce spend on inefficient segments and double-up on more lucrative ones.

I took an account that was losing money and brought it back to a profitable level over the past few weeks, simply by setting up my target CPAs in Opteo and reviewing every suggestion.

Robert Bertram, Digital Marketing Consultant

Check scorecards to get a high-level understanding of account performance.

Perform in-depth account audits in seconds. Gain an immediate understanding of an account's health so you know where to focus for maximum leverage.

I use Scorecard as a tool to say to clients "Here's my early analysis. Here are the problems — here's where I can improve things. You should hire me to make these things happen."

Paul Roland, Director of Digital at HyperSEM
Opteo + Slack

Integrate with Slack, get Improvements and Alerts delivered to your inbox.

Get performance updates, budget alerts, and new improvements sent to your favourite Slack channel. Keep up with important changes as they happen.

Learn more about integrating Opteo and Slack 

Get started with Opteo in three simple steps.

Create an Opteo Account.

Select a plan and create an account using our sign-up flow. All we need is your name, email address, and a secure password.

Connect to AdWords.

When you've finished creating your account, you'll be asked to connect your AdWords MCC by signing in with Google.

Start Making Improvements.

Our algorithm searches your accounts for inefficiences and opportunities, generating ready-to-push improvements in seconds.

Automate AdWords tasks.
Save time and money.

I'm really happy with Opteo. Saves me a massive amount of time and the insights have helped to streamline our campaigns. Richard Y. We're on board past the trial. I love waking up, checking my list of tasks, and it's done. That's it. Thanks for everything guys! Aaron R. The tool is fantastic and really saves me a lot of time in campaign management. Love the new display campaign improvements. Juan C.P. Opteo is exactly what I was looking for, it’s streamlined my daily workload significantly. Easily saves me hours every week. Jacques V.W. Just took a client account which I already considered well optimized from $100+ CPA to $50 CPA in a couple of months! Brian H. Opteo has allowed us to focus on writing better ads, rather than trawling through an endless supply of numbers. Duncan P. Opteo is awesome — I would recommend it to any PPC specialist I know. Chelsea D. Opteo is one of the tools we use to manage AdWords. It's always on point and helps us produce amazing results for our clients. Chris S. You guys have a rad product!!! Adam S. There's nothing like service that makes you feel valued. It's like talking to a friend when I message support with questions! Duncan P.

About Opteo

Headquartered in London, our team is composed of passionate AdWords experts, developers and designers. We strive to provide the edge Adwords agencies need to be successful.

Contact Us

We're available to answer questions and provide technical assistance from Monday to Friday (09:00 to 18:00 GMT). Contact support using the chat box below, or email


We regularly post articles, guides and tutorials covering Adwords strategy, Opteo tips, and plenty of other interesting things. Visit our blog or the Opteo Adwords Knowledgebase to learn more. We also maintain a NodeJS client library for the Google Ads API.

Company Info

Opteo Ltd, 3 Southwark St, 2nd floor,
London SE1 1RQ, UK
View on Google Maps
Company: 08590289 — VAT: GB186339768


For enquiries relating to Opteo, potential partnerships or other business related enquiries, send an email to or call us on 020 3950 6249.