Pause Losing Ad
In the ad group Direct Searchers, the winning ad is performing 40% better than the losing ad (using CPI as the primary performance metric). Click Pause Losing Ad to pause the losing ad and channel spend into a more successful alternative. If this ad group needs a replacement, Opteo will automatically create a Write New Ad task.
Learn how Opteo makes a fair comparison between your ads
Ad Comparison
Winning Ad
Ad
· www.etsy.com
Etsy Official Site
| Shop for handmade, vintage, and unique items.
Buy Directly From Someone Who Put Their Heart And Soul Into Making Something Special. Discover Things You'll Love. Support Independent Sellers. Only On Etsy.
CTR
15.67%
CPI
2.06‰
Clicks
1,925
Average Position
1.1
Losing Ad
Ad
· www.etsy.com
Etsy Official Site
| Find whatever you're into, whoever you are.
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and much more. Discover items you'll love forever. Support independent sellers. Only on Etsy.
CTR
13.72%
CPI
1.61‰
Clicks
1,638
Average Position
1.2
Comparison Table
| Metric | Winning Ad | Losing Ad |
|---|---|---|
| Cost | $3,244.82 | $3,938.65 |
| Conversions | 253 | 192 |
| Cost Per Conversion | $12.82 | $20.51 |
| Conversion Rate | 13.14% | 11.72% |
| Impressions | 12,284 | 11,938 |
| Conv. Per Impression | 2.06‰ | 1.61‰ |
| Profit Per Impression | $0.0136 | $0.0012 |
| Clicks | 1,925 | 1,638 |
| Click Through Rate | 15.67% | 13.72% |
| Cost Per Click | $1.69 | $2.40 |
| Average Position | 1.1 | 1.2 |
Improvement Statistics
24.52%
CPI Improvement
The winning ad is performing 24.52% better than the losing ad.
100%
Confidence
Opteo's algorithm is 100% certain that this difference is statistically significant.
120
Days Counted
Clicks were only counted from days where both ads were running at the same time. This helps to reduce the effects of weekday variance and seasonality.
This improvement was last updated 3 days ago, using data from the last 120 days.