Opteo has detected new products that are not currently synced with the existing Brand subdivisions within the Footwear product group.

These unsynced product groups have been collected in the Everything else in “Footwear” bucket which represents 32% of cost in the Footwear product group. These unsynced products have a default bid of £5.22 which does not account for the difference in profit margin or impressions share amongst the products. Syncing these product groups would allow for more specific bids to account for these differences and provide increased granularity within the data to optimise future bids.