Increase Keyword Bid 25%

The keyword +accounting +software has attracted 27 conversions at $49.85 per conversion. For context, this is 25% cheaper than the average CPA in this campaign group ($62.31). Increasing the bid for this keyword should result in more conversions at a reasonable cost. Click Increase Keyword Bid to raise the bid for +accounting +software by 25%. Click Adjust to increase the bid by a different amount.

Explore the relative CPA of +accounting +software in the graph below.

Learn how modifying keyword bids can help lower overall CPA

Note: Hover over any keyword point to explore its stats. Keywords in green zones are below your CPA target, whilst red zones are above target. Drag over an area to zoom.

Recommended Bid Adjustment


Current Bid


Adjusted Bid

Opteo recommends a +25% bid increase.

Improvement Statistics



$1,345.95 was spent on +accounting +software over the last 60 days.



The keyword +accounting +software was responsible for 27 conversions (as specified in the campaign group Search Campaigns) over the last 60 days.


Average CPA

Search Campaigns has an average CPA of $62.31 over the last 60 days.

This improvement was last updated 3 days ago, using data from the last 60 days.