Consider pausing the keyword "ikea dining table". It’s a duplicate of another keyword and performing worse than its counterpart. Pausing this keyword should reduce cost and help gather more accurate performance data. Click Pause Losing Duplicate to pause the losing keyword. Click Adjust to pause the winning keyword.
Metric | Winning Duplicate | Losing Duplicate |
---|---|---|
Conversions | 253 | 127 |
Cost Per Acquisition | $9.53 | $22.70 |
Click Through Rate | 12.51% | 8.24% |
Quality Score | 7 | 5 |
Clicks | 235 | 31 |
Impressions | 50,235 | 18,531 |
Days with Impressions | 50 | 28 |