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Pause Keyword

The keyword +compression +tights spends a significant amount, but converts few searchers. To put things in context, this keyword is 260.5% more expensive (£30.20) than the average in the Compression & Base Layers ad group (£11.59). Opteo recommends pausing this keyword. Click the Pause Keyword button to do so.

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Improvement Statistics

£694.60

Cost

£694.60 was spent on +compression +tights over the last 60 days.

23

Conversions

The keyword +compression +tights was responsible for 23 conversions (as specified in the Nike Clothing Campaign Group) over the last 60 days.

£30.20

Average CPA

The campaign Nike Running is in the Campaign Group Nike Clothing. Over the last 60 days, this campaign group has an average CPA of £18.32.

This improvement was last updated 3 days ago, using data from the last 60 days.