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Planned Updates

Introducing planned updates across the Opteo ecosystem.

We’ve been working hard to update Opteo for the new world of Google Ads. Whether you’re looking for smart bidding support, shopping improvements, or budget management tools, we have dozens of new features coming soon.

Bing Ads Support

Manage Bing Ads accounts with Opteo, just as you would Google Ads accounts. Plus, create account groups, so you can manage everything in the same place.

ROAS Mode

Toggle ROAS mode in Campaign Groups and set a Target ROAS to work towards. Targets help Opteo tailor improvements to your specific requirements and goals.

Smart Bidding Support

Improvements to help you get more out of automated bidding strategies. Google often misses user-defined targets. Opteo can forecast the results Google is likely to yield at different target levels and offer profitable recommendations.

Scorecard Updates

Scorecard has been redesigned from the ground up. New content, visual updates, faster exports, and much more. Create modern, beautiful exports with a click.

Budget Management

Simple budget management settings to prevent overspend. Set an acceptable range of variance to allow for flexibility when making spending decisions.

Spotlight Search

As part of making Opteo more keyboard friendly and accessible for all our users, Spotlight Search allows you to switch between accounts and access core features with a few keystrokes.

RSA Support

Create Responsive Search Ads with as many headlines and descriptions as you need. Get smart copy suggestions from competitors and our AI integration.

Team Features

Access your user history, see all of your actions (pushed improvements, created reports) over time, see who is working on what, share notes, and much more.

Algorithm Settings

Algorithm Settings allows you to change the thresholds, limits, and requirements for many improvement types. Customise and make improvements work for you.

Dark Mode

Dark mode support. Use dark mode to reduce power consumption on certain devices, to reduce eye strain in low-light conditions, or for personal preference.

Google Ads Tools

A collection of Google Ads tools to help with day-to-day tasks, running N-Gram analyses, adding new keywords from the Search Term Report, adjusting campaign budgets, and building audiences.

New Improvements

Each and every improvement in Opteo has been rewritten and updated with new functionality to help you get more out of the latest Google Ads features. New improvements will be released in batches every two weeks.

Email Updates

Improved email templates with a focus on design and readability. Also including dark-mode support and other updates.

Shopping Support

Ensure your product inventory is divided to optimise performance, adjust bids based on profitability, and keep your product groups synchronised with Google Merchant Center.

Improvement Queue

A more refined, reduced, and efficient Improvement Queue with support for dismissing multiple improvements.

Help Centre Updates

New Help Centre articles and categories for new features, as well as rewritten articles for newly updated features.

Reports Updates

A collection of new features, including the ability to create reports for a specific set of campaigns, as well as updated templates, graphs, and charts.

Alerts Updates

Dozens of new alert types, templates focused on design and readability, and more control over alert frequency.