Toolkit brings together professional-grade tools for the jobs that drive real performance—identify keywords, edit campaigns, add negatives, exclude placements, and so much more.
Trusted by thousands of agencies and businesses around the world:
Account Manager
Account Manager puts performance data, budgets, bid strategies and settings side by side, so you can review and adjust campaigns without switching platforms.
Select any number of campaigns or ad groups and pause, enable or rebudget them together, with every change pushed live in seconds.
Move campaigns onto new or existing portfolio strategies and shared budgets with ease, ensure incompatible strategies are filtered out by default.
Choose the conversion actions that feed into CPA, ROAS, conversions, and conversion value metrics and watch rows recalculate on the fly.
Compare CPA and ROAS against campaign group targets, check lost impression share, and identify the search terms behind your highest CPCs.
N-Gram Finder
N-Gram Finder splits search terms from Performance Max, Search, and Shopping campaigns into n-grams, and scores each against your CPA/ROAS targets.
Every n-gram shows its estimated monthly cost savings alongside the conversions you'd lose, so you can evaluate their impact before pushing live.
nScore ranks every n-gram from 0 to 100 by spend and distance from your targets, turning thousands of fragments into a ranked to-do list.
Before adding a negative, see every search term it would block, and any of your own keywords it would clash with—avoid conflicts by default.
Send n-gram derived negatives to ad groups, campaigns, shared lists, or your whole account, with complete control over match types.
Placement Excluder
Placement Excluder checks every website, app and YouTube video your ads appear on, across campaign types, and automatically flags problematic placements.
AI reads each placement's content, and rates it from 0 to 100 across 10 brand safety categories—exclude problematic placements with ease.
Set a tolerance and destination list for each risk category—Opteo excludes offending placements on your behalf as new ones are scored each day.
Each category card lists all excluded placements alongside the spend they were consuming before being blocked—stay on top of all your exclusions.
Open any flagged placement in Agent to see the evidence behind each risk category—make all of your exclusion choices easy to validate.
Keyword Finder
Keyword Finder brings together search terms, queries, competitor keywords, and secondary sources into one table that lets you add profitable keywords at scale.
kScore weighs your converting search terms, existing keywords, and website content to rank each idea from 0 to 100 and sort accordingly.
Connect Search Console to see the queries you already rank for organically—side by side with your paid search terms—and close the gaps.
Opteo uses AI to tag each idea with search intent, theme, and traffic type so you can classify and place potential keywords appropriately.
Add each idea as either a keyword or a negative, pick match types and destinations, and push the whole selection live from a single screen.
Agent Integration
Each tool shares the same foundations, so AI analysis, selection, exports, and change tracking work the same way no matter which tool you're currently using.
Send up to 5,000 rows from any tool straight into Agent, with instructions tailored to that tool, and dig into what the data is telling you.
Click Select with AI, type what you're looking for (like campaigns with an above-target CPA), and sit back as AI finds the matching rows for you.
Changes made in Toolkit are saved in Changelog alongside the person that applied them, so your whole team can see what changed and when.
Export any Toolkit table to CSV in a single click, ready for Sheets, Excel or your reporting stack—slot data into the workflows you already use.