Trusted by thousands of agencies and businesses around the world:
Opteo continues to impress by adding new features that are above and beyond other tools—the customer support team is super receptive, both to explain new features and listen to our feedback.
Customer Outcomes
Agencies and in-house teams of every size use Opteo to cut wasted spend, save hours every week, and put more budget behind the ads that drive bottom-line results.
20
hours saved on account management every month
20%
higher return on ad spend across search
$1.2m
in annualised spend saved on placements that never converted
+16%
return on ad spend from Shopping campaigns
140+
client accounts managed by a team of six
12
hours of reporting work removed every week
3x
faster weekly search term reviews
+23%
more conversions from the same budget
$480k
in wasted spend recovered in one year
18%
lower cost per lead within a quarter
50+
accounts monitored from a single dashboard
5x
more accounts per account manager
+42%
growth in qualified leads from paid search
2x
less time spent on budget pacing
+32%
return on ad spend through peak season
100+
improvements pushed every month
-24%
cost per click on branded campaigns
+20%
more sign-ups for the same spend
15
hours saved per manager every week
24,775
search terms checked for ad relevance in one Agent-driven audit
98.6%
of a sudden weekend click spike traced to outside Singapore
108k
search terms screened for possible exclusion in a single account audit
750+
Google and Meta Ads accounts managed in Opteo
9,400
products sorted by real purchase results in one session
1,000+
Agent conversations across the paid media team since November
100+
client ad accounts across Google, Meta, Microsoft and TikTok
152%
more Maryland orders after its growth plan
140+
accounts managed from a single dashboard
+27%
more conversions from the same Display and YouTube budget
7min
to review a month of search terms and flag the off-topic ones
10 mins
from an unexpected increase alert to the fix going live in the account
10%
of spend for one PMax campaign shifted from non-converting terms
100+
accounts looked after by each ad manager
2 wks
of work by hand, finished in a single morning
500+
of them digging into performance: what changed, and why
70+
account reviews and health checks run with Agent
12%
lower cost per order on the same campaign
2.4x
return on ad spend across search campaigns
3x
faster weekly placement review, down from a full day
200+
off-topic search terms blocked in a single session with Agent
1,136
products checked for problems in one Agent conversation
18
blocked searches found to be producing insurance-verified leads
24,000+
changes approved and pushed live in 3 months through Agent
0
changes requested by the client on the new copy
$2.5m
in monthly ad spend analysed across Google, Meta and Microsoft
$1,300+
in irrelevant searches blocked after one health check
149%
Maryland return on ad spend, up from 130%
20
hours saved on account management every month
Customer Stories
See how agencies and in-house teams use Opteo to manage their ad accounts—from placement exclusion workflows to scaled campaign creation and beyond.
Eli Health sells an at-home cortisol test. It has Agent check 24,000+ search terms at a time against what it actually sells, so its ads reach people looking for Eli, not for supplements, lab tests or a diagnosis.
Island Living sells sustainable furniture online and from its Singapore showroom. With Agent, the team traces sudden changes in its ads back to the cause in minutes, from a weekend click spike to a full product feed check.
Chime's digital marketing team used Placement Excluder to score every Display and YouTube placement in their marketing universe, cut $1.2m of wasted spend, and lift conversions 27% with the same budget.
Doordash brought 140 regional accounts into one workspace, automated their weekly bid and budget checks, and won back 20 hours a month for strategy.
eTags handles vehicle registration and title paperwork online in six US states. Guided by Opteo Agent, it built a growth plan for each state and grew Maryland orders 152%.
Jason Klimkowski runs paid search at LFG Media, a small Florida agency that manages Google Ads for private addiction treatment and mental health providers. It's one of the most expensive corners of search advertising. A single insurance-verified lead can cost more than $2,000, and each client is a very specific kind of provider: residential or outpatient, adults or teens, private pay or insurance. LFG Media's story is about checking every search against exactly who each client is, at a scale no person could manage by hand, without blocking the searches that bring patients in.
Lunar used Opteo to monitor campaigns across nine markets from a single dashboard, catching budget overspend and broken tracking before either reached the monthly report.
Programa's two-person marketing team rebuilt their search term reviews around Opteo's improvements, growing qualified leads from paid search by 42% without raising spend.
Repli's six ad managers each look after more than 100 apartment communities. Working with their Opteo account manager, they turned their own processes into prompts, schedules and skills that run across the whole portfolio.
SWML is a three-person performance agency in Bergen. With Agent, it restructured a 9,400-product account for an e-commerce client in a single morning, work it estimates would take two weeks by hand.
True North's paid media team uses Agent to explain the why behind every result across 75 healthcare clients, check the data before it's reported, and plan the year ahead from the same numbers.
Wallop turned its own account review process into shared Agent prompts, so every Google and Meta account it runs for luxury hotels and travel brands gets the same thorough check, whoever runs it.
WebFX use Agent to keep 750 Google and Meta ad accounts on pace, handing routine checks to the agent and keeping their own time for client strategy.
Testimonials
From in-house teams to agencies running hundreds of accounts—performance marketers rely on Opteo to save time and focus on work that moves the needle.
Opteo eliminates many of the daily challenges we face when managing a group of accounts with hundreds of campaigns each.
Improvements help make us more efficient and effective. The reporting tools are excellent too.
Opteo eliminates many of the daily challenges we face when managing a group of accounts with hundreds of campaigns.
Opteo is invaluable for daily PPC tasks, staying on track and scaling up account management. Improvements include a supporting rationale that helps us justify changes to managers.
Opteo is invaluable for daily PPC tasks, staying on track and scaling up account management. Improvements include a supporting rationale that helps us justify changes.
I would absolutely recommend Opteo for small teams like ours. Especially ones who need help saving time and focusing on tasks that actually move the needle for Google Ads campaigns.
I would absolutely recommend Opteo for small teams like ours, who need help saving time and focusing on tasks that actually move the needle.
