Opteo Alerts watch your linked ad accounts every day and tell you when something important happens, like ads stopping or spend jumping. You only hear from Opteo when there's something worth knowing, not every day.
Alerts arrive by email, and you can send them to Slack too. Every alert is also kept on the Alerts page. See See and manage your alerts.
The six alert types
Alert | What it tells you |
Unexpected Changes | Cost, clicks or impressions suddenly jumped or dropped. More |
Zero Impressions | An ad account stopped showing ads. More |
Zero Conversions | A conversion action stopped recording conversions. More |
Budget Alerts | An ad account is on course to overspend or underspend its monthly budget. More |
Performance Records | A campaign group had a record week for conversions or cost per conversion. More |
New Improvements | New Improvements are ready in one of your ad accounts. |
No setup is needed, apart from Budget Alerts, which need a monthly budget. Alerts only cover ad accounts that are linked to Opteo.
Choose what you get
Not getting an alert you expected?
Opteo only sends an alert when something is clearly out of the ordinary, so a quiet inbox usually means nothing unusual happened. If you expected one, check:
The ad account is on the Linked tab in Linked Accounts.
That alert type is switched on in Email Preferences in Account Settings, or Slack Preferences in Team Management for Slack.
The ad account isn't muted. See Mute alerts for an ad account.
It met that alert's rules. Each alert type has rules to avoid false alarms, explained in its own article above.
Every alert is also kept on the Alerts page, so check there, and your spam folder for email. If one should have arrived and didn't, message us and we'll take a look.