An Unexpected Changes alert (sometimes called a KPI alert) tells you when cost, clicks or impressions suddenly jump or drop in one of your ad accounts. For example, a Performance Max campaign quietly doubling its spend, or a teammate's change cutting traffic overnight.
How Opteo decides what's unexpected
Opteo doesn't use fixed rules. It learns what normal looks like for each ad account first, including its usual ups and downs, and only alerts you when a change is out of character. If an ad account always swings a lot, Opteo allows for that.
It checks the whole ad account first, then individual campaigns. To avoid repeats, you won't get another alert for the same metric within four days.
What the alert tells you
Which metric changed (cost, clicks or impressions) and by how much
Whether it went up or down
The campaigns most likely responsible, so you know where to look first
To turn Unexpected Changes alerts on or off, see Choose which alerts you get by email.