Performance Records alerts are the good news. They tell you when a campaign group has had a record week, which is handy to share with your team or client.
What counts as a record
Opteo compares last week with the seven weeks before it, for each campaign group with conversions. You get an alert when last week had either:
The most conversions of any week, and well above average, or
The lowest cost per conversion of any week, and well below average.
If both happen, you get the one with the bigger improvement.
To turn Performance Records alerts on or off, see Choose which alerts you get by email.