A Zero Impressions alert tells you when one of your ad accounts stops showing ads. It usually means something has gone wrong, like an expired card, a suspended account or a broken website, and it's easy to miss for days without it.
Zero Impressions alerts cover every platform you can link to Opteo: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
When it's sent
Once a day, Opteo looks at the day before for every linked ad account. You get an alert when all of these are true:
The ad account has at least one enabled campaign.
It got zero impressions yesterday.
Yesterday was the first day of the drop. You get one alert when ads stop, not a new one every day they stay off.
Zero isn't normal for that day of the week. If an ad account never runs on Sundays, for example, Opteo won't alert you about Sundays.
The ad account normally gets a meaningful number of impressions on that day of the week, based on the previous four weeks.
If a Google Ads account was paused by Pause Spend When Over Budget, Opteo knows why impressions stopped and doesn't send an alert.
What to check
Payment details, for example an expired card.
Whether the ad account or its ads were suspended or disapproved.
Whether campaigns were paused or removed.
Whether the website is down.