Algorithm Settings

Today we're excited to introduce Algorithm Settings, a way to customise how Opteo generates improvements for each of your accounts.

Start by choosing a desired primary outcome (reduce wasted spend, maintain spend efficiency, or scale up conversions) and how aggressive you'd like Opteo to be. From there, click Populate Algorithm and Opteo uses AI to translate your strategy, account information, and performance data into a sensible set of baseline values, complete with a summary explaining the reasoning behind them.

Every algorithm value can also be adjusted by hand. Set minimum date ranges, bid limits, and performance thresholds for each family of improvements—from keyword bids to segment exclusions and beyond. Specify Protected Segments and Protected Terms to make sure the audiences and brand terms at the core of your business are never recommended for exclusion. After saving, Opteo regenerates improvements straight away, and every adjustment is recorded in your account changelog.

Algorithm Settings is available in full for Google Ads accounts. Keyword bid, segment exclusion, and search term settings are available for Microsoft Ads accounts, as well as segment exclusion settings for both Meta Ads and LinkedIn Ads accounts. To get started, open an account, head to Improvements, and click Algorithm Settings.

As always, we'll be working hard to fix any bugs that come up. If you notice anything that looks like a bug, or if you have an idea that could help improve this feature for everyone, please message our support team or submit a feature request.