A New Opteo

Today we're excited to introduce a new Opteo—redesigned from the ground up with AI compatibility in mind. There are dozens of new features and tools in every corner of the app—Agent, Account Manager, Analyse with AI, Issues, Trends, and so much more. In addition, Opteo now works across Google, Microsoft, Meta, LinkedIn, and TikTok Ads, with deeper support for each platform filtering through every day.

Agent

Agent is an AI assistant built for performance marketers, with live data retrieval and the ability to push changes to your account as standard. Every conversation starts with your account context preloaded, so answers arrive grounded in real data. You can ask Agent to do pretty much anything:

• Fetch live performance data
• Query Google Analytics
• Search the web
• Research competitors
• Analyse spreadsheets
• Generate new image creatives

When it's time to make a change, Agent prepares a preview you can edit, approve, or cancel before anything reaches your account—feel secure knowing Agent always has a human-in-the-loop. With the addition of Prompt Library, you can now save the prompts that drive your daily work and share them with teammates at the click of a button, making collaboration and consistent processes a breeze.

In addition to Agent, Opteo MCP is currently in beta. If you want to connect Opteo to your personal agent (like Claude, ChatGPT, or Cursor) and get early access to a host of new features, please get in touch with our customer team.

Issues

Issues is a brand new way to both surface and keep track of the problems hiding in your accounts. Opteo automatically runs thousands of checks every day, surfacing broken links, disapproved ads, disapproved keywords, spelling errors, and so much more—then gathers everything into a single prioritised list that can be tackled with Agent. Gather issues, fix them with Agent, recheck at source to mark as resolved.

Account Manager

Account Manager is a new tool for managing campaigns and ad groups at speed. Review performance in a single customisable table, then update statuses, budgets, and bid strategies, either one at a time or in batches. Not sure where to start? Use Select with AI to describe the campaigns you're looking for, or Analyse with AI to open the table in Agent and work on your campaigns in natural language.

Accounts, Trends, and more

Accounts also comes with tons of new features, customisable metrics, goal tracking, and account groups—a new way to organise and group accounts under a business, complete with cross-platform performance reporting.

In Performance, Trends adds a clear and focused view of how performance metrics are moving period over period, and an in-depth explanation for any row on request.

In Toolkit, N-Gram Finder now includes Google Analytics engagement data, as well as an Agent compatibility layer, Select with AI functionality, CSV exports, and more.

Elsewhere, Algorithm Settings gives you control over the algorithm that generates new improvements, the app has been refined to work beautifully on smaller screens, and dozens of smaller, quality-of-life improvements can be found throughout.

As always, we'll be working hard to fix any bugs that come up. If you notice anything that looks like a bug, or if you have an idea that would help improve your day-to-day Opteo experience, please don't hesitate to message our customer support team.