Skip to main content

Empty Ad Group Issues

Why Opteo flags an ad group or ad set with no ads or keywords, and how to fix it.

An Empty Ad Group Issue means an ad group is switched on but can't run, because it has no ads or no keywords. It covers Google Ads and Microsoft Ads Search campaigns, and Meta Ads ad sets with no ads.

Fix it

  1. Open the Issue to see which ad group it is.

  2. In the ad platform, add ads or keywords, or pause or remove the ad group.

  3. Back in Opteo, click Recheck, for example Recheck Google Ads.

Did this answer your question?